How to Import Audience Insights Data from Facebook Insights into Google Sheets

using Coefficient google-sheets Add-in (500k+ users)

Learn how to easily import live Facebook Insights Audience Insights data into Google Sheets using Coefficient for streamlined analysis and reporting.

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Accessing your Facebook Insights Audience Insights data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Facebook Insights Audience Insights data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Facebook Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Facebook Insights, then select the Audience Insights object.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Audience Insights data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Facebook Insights in the list of connectors. You’ll be guided to connect your Facebook Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Facebook Insights Audience Insights Data

After connecting, you’ll see options for importing data from Facebook Insights.

  • Select the “Audience Insights” object from the available options.
  • Choose the specific insights you want to import.
  • You can apply filters, select specific columns, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Facebook Insights Audience Insights data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Facebook Insights based on your schedule.

Available Facebook Insights Objects

  • Engagement Metrics
  • Campaign Metrics
  • Post Insights
  • Page Insights
  • Messaging Insights
  • Audience Insights

Frequently Asked Questions

  • How to get Audience Insights from Facebook Insights?

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    Connect Facebook Insights to Google Sheets using Coefficient. You can then select the ‘Audience Insights’ and import the data directly into your sheet.

  • How do I get a list of Audience Insights in Facebook Insights?

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    Use Coefficient’s import feature for Facebook Insights. Select the ‘Audience Insights’ to pull the data into your Google Sheet.

  • How to automate importing Facebook Insights Audience Insights to Google Sheets daily?

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    With Coefficient, you can set up a daily auto-refresh schedule for your Facebook Insights Audience Insights import. This keeps your sheet updated automatically.

  • How do I download Audience Insights data from Facebook Insights?

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    Coefficient allows you to download or import live Audience Insights data from Facebook Insights directly into Google Sheets, avoiding manual export processes.

  • How to send email alerts about Audience Insights data from Facebook Insights?

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    While Coefficient imports the data, you can use Google Sheets features or other tools combined with Coefficient’s auto-refresh to trigger email alerts based on changes in the imported Facebook Insights Audience Insights data.

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