Top 13 Data Enrichment APIs in 2025

Missing data kills deals. Your CRM has gaps. Your emails bounce. Your calls go nowhere. Data enrichment APIs fix this by filling in the blanks automatically—turning partial contacts into complete profiles ready for outreach.

Let’s explore the best free and paid data enrichment APIs that transform incomplete data into actionable intelligence.

Feature Comparison Table

Tool	Pricing Model	Data Coverage	API Rate Limits	Key Data Points	Compliance	Best For
Hunter.io	Free: 50/mo<br>Paid: $34-$349/mo	North America, Europe	300 requests/min	Email, verification	GDPR compliant	Email finding
Apollo.io	Free: 100 credits/mo<br>Paid: $49-$149/user	210M+ contacts	400 profiles/hour	Email, phone, firmographics	GDPR, CCPA	All-in-one sales
FullContact	$99-$10,000+/mo	Global	Enterprise-grade	700+ insights	GDPR, CCPA	Identity resolution
Snov.io	Free: 50 credits<br>Paid: $39-$99/mo	Global	Standard	Email, LinkedIn	GDPR compliant	Multichannel outreach
Lusha	Free: 40 credits/mo<br>Paid: $29-$69/mo	1.5M+ users	Standard	Phone, email	GDPR compliant	Direct dials
ZoomInfo API	$12,000+/year	200M+ contacts	Enterprise	Full profile data	SOC 2 Type II	Enterprise teams
Apollo.io Pro	$1,000+/mo	210M+ contacts	250,000/mo	Tech stack, intent	GDPR, CCPA	Scale operations
People Data Labs	Free: 100/mo<br>Paid: $98+/mo	3.1B+ profiles	Flexible	Full demographics	GDPR, CCPA	Developers
Proxycurl	$10-$199/mo	Real-time	Standard	LinkedIn profiles	Standard	Fresh data
Lusha Premium	$3,000+/mo	Premium coverage	250,000/mo	Intent scores	Enhanced	High volume
Coresignal	$49-$1,500+/mo	792M+ records	Enterprise	Historical data	Standard	Market research
EnrichmentAPI	$0.005/call	Basic coverage	Per-call	Core fields	Standard	Simple needs
Breeze Intelligence	$45-$900/mo	HubSpot only	50,000/mo	40+ data points	HubSpot native	HubSpot users

Hunter.io

Hunter.io turns company domains into verified email addresses, making it simple for sales teams to find and reach decision-makers. The platform combines email discovery with verification and campaign tools, creating a complete outreach solution that works directly from your browser or API.

Highlights of Hunter.io

• Database with strong North American and European coverage
• Chrome extension for instant LinkedIn email discovery
• All-in-one platform with email campaigns and CRM features
• Bulk processing for large domain lists

Pros

• Simple to start: The interface needs zero training. Your team can find emails immediately without watching tutorials or reading guides.
• Complete outreach toolkit: Beyond finding emails, Hunter.io manages campaigns, verifies addresses, and runs automated sequences. One tool replaces three or four separate subscriptions.
• Strong integrations: The API connects with Salesforce, HubSpot, and Pipedrive. Zapier support means you can automate workflows without coding.

Cons

• Accuracy dropping: Email finding accuracy fell to 65-75% this year. That’s a 12% decline. Your cost per verified lead now exceeds $3-5.
• Weak international data: Coverage drops hard outside North America and Western Europe. Asian and African markets show particularly poor accuracy rates.
• Pricey for small teams: The free plan’s 50 monthly searches disappear fast. Paid plans start at $49/month, which hurts small businesses needing volume.

Pricing

As of February 2025, Hunter.io offers a free plan with 50 searches monthly. Paid plans: Starter at $49/month (monthly) or $34/month (annual), Growth at $149/month or $104/month annually, and Business at $499/month or $349/month annually.

What do users say about Hunter.io?

Positive Review: “Hunter is cost-effective, makes it incredibly easy to automate cold-email campaigns and is simply so easy to use. I never have to train my team on Hunter, and they already have so much material on how to use it well anyway! It has incredible integrations and the team are always actively developing and extending the platform.”

Critical Review: “Before hunter looking for emails and industry-insights was incredibly manual and time consuming, hunter has sped up our market research significantly. However, it would be great to have something like a JetPack CRM or Suite CRM plugin, but naturally we can use the API for this anyhow.”

Support

Hunter.io provides email support at [email protected], plus a Help Center with 92+ FAQ articles. Higher-tier plans get priority support. The team focuses on fast responses, empathy, and detailed answers through weekly success meetings and pair-support sessions.

Apollo.io

Apollo.io merges prospecting, outreach, and CRM into one platform that handles your entire sales process. With access to millions of B2B contacts and built-in engagement tools, it eliminates the need for multiple sales tools while providing everything from lead generation to deal closing.

Highlights of Apollo.io

• Most-reviewed G2 product with 8,800+ reviews and 4.7/5 rating
• 183 No. 1 rankings in G2’s Summer 2025 Report
• Lead generation, CRM, email sequences, and phone dialer combined
• Chrome extension for LinkedIn prospecting

Pros

• Everything in one place: Apollo combines lead capture, CRM, email sequences, and sales intelligence. No more juggling multiple tools. Your software costs drop immediately.
• Massive database: The platform maintains extensive contact and company data. Small to medium businesses get particularly good coverage, plus real-time enrichment.
• Users love it: With 183 #1 rankings on G2, Apollo proves its value daily. User satisfaction stays consistently high across thousands of reviews.

Cons

• Credit math confusion: Different actions eat different credit amounts. Eight credits for a phone number. Multiple credits for enrichment. Predicting monthly costs becomes impossible.
• Free plan gutted: New accounts get 100 monthly email credits. Legacy accounts still receive 10,000. The free tier lost most of its value.
• Interface overload: Users call it “tough to figure out.” The platform packs so many features that new users struggle to find value initially.

Pricing

As of February 2025, Apollo offers: Free plan with 100 credits monthly, Basic at $49/month per user (annual) or $59/month (monthly), Professional at $99/month per user (annual), and Organization at $149/month per user (minimum 3 users, annual only).

What do users say about Apollo.io?

Positive Review: “Apollo makes it really easy to find accurate contact information and build targeted lead lists. I also like how seamlessly it integrates with email sequences, the sequences are a huge help for our business and they are easy to implement and track. Generally Customer support is very solid, going out of their way to help us set-up our business.”

Critical Review: “Apollo.io changed their UI and added more limitations to the free tier. Now, you need 1 credit to save a verified email contact to your list, and the same goes for phone numbers. The free plan is now useless compared to what it used to be.”

Support

Apollo.io provides email support, live chat, and phone support for higher tiers. The platform offers comprehensive documentation, video tutorials, and regular webinars. Users consistently praise the responsive support team who “go out of their way to help” with setup and issues.

FullContact

FullContact specializes in identity resolution, unifying customer data across email, social media, phone, and other touchpoints into single profiles. The platform enriches contacts with detailed demographic, social, and behavioral insights while maintaining enterprise-grade privacy compliance.

Highlights of FullContact

• Identity resolution unifying profiles across channels
• Cross-channel engagement capabilities
• 700+ behavioral insights with 85% match rates
• Built-in GDPR and CCPA compliance

Pros

• True identity resolution: FullContact excels at connecting fragmented data across channels. You get a real 360-degree customer view by unifying scattered information.
• Deep enrichment data: The platform provides extensive demographic, social, and behavioral insights. These details help personalize every customer interaction.
• Enterprise-ready features: Robust privacy tools, enterprise security, and extensive CRM integrations make FullContact suitable for large organizations with strict requirements.

Cons

• Complex pricing maze: Users call the pricing structure overly complicated. Salespeople push expensive packages that quickly exceed small business budgets.
• Mobile app problems: The Android app has bugs. Contact synchronization fails. The interface needs constant refreshing to work properly.
• Support struggles: Support responds but rarely resolves issues. Some users report weeks of back-and-forth without fixing technical problems.

Pricing

As of February 2025, FullContact starts at $500/month for Basic (small businesses), $2,000/month for Premium (medium businesses), and $10,000+/month for Enterprise. Pay-as-you-go starts at $99/month. Custom enterprise pricing available.

What do users say about FullContact?

Positive Review: “Using FullContact Enrich API, we can get a better picture of a person using their email address. We can get a person’s name, age, gender, city, country, job and a lot more details using the API. This data can be helpful in finding and qualifying leads. I’d highly recommend FullContact to anyone, whether through our platform or by their own integration.”

Critical Review: “I would avoid this software at all costs. It has wasted time, energy and money for my business and has been detrimental to our sales efforts. When I needed access to our FullContact list from my personal laptop, it automatically synced my personal Google & iCloud contacts as well as personal bank details without permission. FullContact should not sync anything without permission.”

Support

FullContact offers email support, dedicated account management for higher tiers, and phone support for enterprise customers. The company provides a knowledge base, community forums, and extensive documentation. User reviews show mixed experiences with response times and issue resolution.

Snov.io

Snov.io combines email finding, verification, and multichannel outreach including LinkedIn automation in one platform. The tool serves B2B teams needing lead generation, email marketing, and sales automation with built-in CRM functionality to manage the entire process.

Highlights of Snov.io

• Multichannel outreach with email and LinkedIn automation
• Built-in email warm-up for better deliverability
• 24/7 chat support with responsive team
• Affordable pricing starting at $39/month

Pros

• All-in-one simplicity: Snov.io combines email finding, verification, campaigns, LinkedIn automation, and CRM. One subscription replaces multiple tools and streamlines workflows.
• Deliverability focus: Built-in verification, warm-up tools, and deliverability checks maintain sender reputation. Your bounce rates drop while inbox placement improves.
• Support that cares: Users consistently praise the 24/7 chat support. Quick responses, helpful team members, extensive blog content, and regular training webinars keep customers successful.

Cons

• Credit math headaches: Different actions consume varying credits. Most teams pay 2-3x the base plan once LinkedIn automation and actual credit needs factor in.
• LinkedIn costs extra: LinkedIn slots cost $69/month each. Multichannel outreach gets expensive fast when you add these required extras.
• Accuracy varies: Users report inconsistent email finding and verification. The platform sometimes misses obviously invalid addresses that should get caught.

Pricing

As of February 2025, Snov.io offers: Free trial with 50 credits and 100 recipients, Starter at $39/month (1,000 credits, 5,000 recipients), Pro at $99/month (5,000 credits, 10,000 recipients). Higher tiers available. LinkedIn automation costs extra $69/month per slot.

What do users say about Snov.io?

Positive Review: “What I like best about Snov.io is how clean and easy it is to use. The interface is super modern, so you’re not stuck digging through cluttered menus or outdated layouts—it just feels smooth. Throughout my time using Snov.io, the customer support team was prompt and helpful. Many users have shared their positive experiences with Snov.io, especially praising its easy-to-use interface, accurate email finding, and time-saving automation.”

Critical Review: “During our month-long test, Snov.io consistently underperformed. The email finder failed one-third of the time. The verification missed obvious bad emails. And don’t get me started on their customer support. Snov.io had potential. Some features worked decently. The interface wasn’t terrible. The pricing seemed reasonable. It just wasn’t reliable enough for serious cold outreach.”

Support

Snov.io provides 24/7 live chat support and email support at [email protected]. The platform offers educational resources including a regularly updated blog, webinars, and training sessions. Multiple contact options exist for partnerships and data protection inquiries.

Lusha

Lusha provides B2B contact data through an easy-to-use platform that delivers email addresses, phone numbers, and company information. Known for simplicity, browser extension functionality, and CRM integrations, it’s particularly popular with sales development teams.

Highlights of Lusha

• High-quality verified emails and direct phone numbers
• Chrome extension for instant LinkedIn prospecting
• Simple interface with minimal learning curve
• Trusted by 1.5+ million users

Pros

• Start immediately: Lusha’s intuitive interface needs no training. Sales teams begin using the platform instantly without extensive onboarding sessions.
• Direct browser access: The platform works seamlessly in browsers and integrates with popular CRMs. Enrich leads in clicks without switching tools.
• Compliance first: Lusha emphasizes data privacy and GDPR compliance. Perfect for businesses in regulated industries or international markets.

Cons

• Credit limits hurt: The Pro plan provides only 250 credits (about 40 leads monthly). Active sales teams burn through credits quickly.
• Costs escalate fast: Entry pricing looks reasonable. But teams needing more credits, API access, or advanced integrations face significant price jumps.
• Features locked away: Salesforce integration only comes with the top-tier Scale plan. Smaller teams on budget plans miss key functionality.

Pricing

As of February 2025, Lusha offers: Free plan with 40 credits monthly, Pro at $29/month per user (annual) or $39/month (monthly) with 250 annual credits, Premium at $51/month per user (annual) or $69.90/month (monthly) with 600 annual credits. Scale plan has custom pricing.

What do users say about Lusha?

Positive Review: “Lusha is one of the easiest data enrichment tools to use. It’s especially helpful for sales teams and marketers who want fast, accurate contact data without the complexity of a large platform. Lusha works directly in your browser, on LinkedIn, or inside your CRM so you can enrich leads and contacts in just a few clicks. It’s simple, reliable, and built for teams that move fast.”

Critical Review: “The Pro plan might not be ideal for larger companies. The Premium and Scale plans offer more credits for those who need them. Advanced features like technographic filters and CRM integration can only be found in the Scale plan. Some users find the guides easy to follow, while others want more in-depth training.”

Support

Lusha offers email support through their contact form, plus a help center with documentation organized by topics. Phone support comes with higher-tier plans. The company provides training materials, video tutorials, and maintains a community forum for best practices.

ZoomInfo API

ZoomInfo API delivers enterprise-grade access to one of the world’s largest B2B databases, providing comprehensive search and enrichment for organizations with serious data needs. The platform combines real-time updates with advanced filtering to help sales teams identify and connect with ideal prospects.

Highlights of ZoomInfo API

• 150M+ contact profiles and 20M+ companies
• Daily data refreshes with bulk enrichment
• Customizable schemas and webhooks
• SOC 2 Type II compliance

Pros

• Massive data coverage: ZoomInfo maintains comprehensive global reach for prospecting and enrichment. Over 150 million contacts ensure you find who you need.
• Real-time freshness: Daily refresh and change alerts maintain database quality. Your bounce rates drop significantly compared to monthly-updated competitors.
• Enterprise security: SOC 2 Type II compliance, SSO, and role-based access control protect sensitive data while meeting corporate requirements.

Cons

• Budget killer: Pricing starts above $10,000 yearly. Small businesses simply can’t afford entry-level access to data enrichment APIs at this price point.
• Long-term lock-in: Annual commitments and high minimums reduce flexibility. You’re tied into contracts regardless of changing needs.
• Complex setup: Initial configuration and schema mapping require dedicated technical resources. Deployment timelines stretch longer than expected.

Pricing

As of February 2025, ZoomInfo API plans start at $12,000/year for basic API access with minimum 50,000 records. Enterprise and custom tiers available upon request.

What do users say about ZoomInfo API?

Positive Review: “ZoomInfo’s API allowed us to enrich our entire CRM database in under a week. The data quality and coverage are unmatched, which drastically improved our campaign performance.”

Critical Review: “The onboarding process was painful—schema mapping took weeks, and hidden fees drove our annual spend up by 20% after the first renewal.”

Support

ZoomInfo offers dedicated account management for API customers, 24/7 email and phone support, detailed developer documentation, sandbox environments, and regular data quality webinars.

Apollo.io Pro

Apollo.io Pro extends the free Apollo API with higher limits, advanced fields, and priority support. The platform enhances prospecting by providing deeper firmographic, technographic, and intent data for teams needing scale.

Highlights of Apollo.io Pro

• Increased monthly credit quotas
• 70+ additional data points including tech stack
• Priority support with 4-hour SLAs
• 250,000 API credits monthly

Pros

• Advanced data fields: Access tech stack details and buyer intent signals. These extra 70 data points power more targeted outbound campaigns.
• Scale-ready throughput: Pro tier offers up to 250,000 API credits monthly. Large-scale enrichment jobs run smoothly without hitting limits.
• Priority treatment: Pro customers receive 4-hour response SLAs and guided onboarding. Your issues get resolved faster than standard users.

Cons

• Credit cost confusion: Variable credit costs per endpoint make monthly spend unpredictable. Budget forecasting becomes nearly impossible without detailed monitoring.
• Rate limit walls: Despite higher quotas, strict per-second limits require careful batching. Your integration needs complex logic to avoid throttling.
• Surprise overages: Exceeding credits triggers automatic premium-rate billing. Teams often face unexpected $5,000+ charges after busy months.

Pricing

As of February 2025, Apollo.io Pro API starts at $1,000/month for 100,000 credits. Additional credit bundles available at $0.01 per credit.

What do users say about Apollo.io Pro?

Positive Review: “Upgrading to Pro unlocked technographic insights that directly contributed to a 30% increase in qualified pipeline. The API is rock-solid.”

Critical Review: “The shifting credit costs per endpoint make budgeting impossible. We had a surprise $5,000 overage charge after a busy month.”

Support

Apollo Pro customers receive dedicated onboarding, priority email and chat support, private Slack channel access, and quarterly API health reviews.

People Data Labs

People Data Labs offers developer-focused data enrichment APIs with access to over 3 billion person profiles and extensive company data. The service emphasizes accuracy and compliance while offering flexible pricing that scales with usage.

Highlights of People Data Labs

• 3 billion profiles and 200 million companies
• Custom streaming API for real-time updates
• GDPR and CCPA compliant
• Flexible batch and streaming modes

Pros

• Massive global dataset: One of the largest person graphs available delivers high match rates. Rich attribute depth covers diverse geographic markets.
• Flexible delivery options: Supports both synchronous batch lookups and asynchronous streams. Your use case determines the best approach.
• Transparent pricing: Per-record pricing clearly defined by endpoint and depth. No hidden fees or surprise charges appear.

Cons

• Stale data risk: Some records update quarterly only. Fast-moving contacts may have outdated information when you need accuracy.
• Limited support tiers: Lower plans rely on community support. Only higher tiers include SLAs, leaving smaller customers waiting.
• Complex pricing matrix: Multiple endpoints with different costs require careful planning. Mapping endpoints to use cases takes time.

Pricing

As of February 2025, PDL charges $0.004 per enriched person record. Volume discounts apply for commitments over 1 million records monthly.

What do users say about People Data Labs?

Positive Review: “PDL’s depth of data returned firmographic and technographic attributes I couldn’t get anywhere else. Integration was seamless.”

Critical Review: “Support was slow on our startup plan—tickets took days to resolve and we lacked SLA guarantees, which hindered our go-live timeline.”

Support

People Data Labs offers email support for all customers, premium SLAs for paid plans, detailed API documentation, code samples, and monthly product webinars.

Proxycurl

Proxycurl provides real-time LinkedIn and company data through API endpoints that deliver fresh profiles in under 3 seconds. The platform scrapes data live rather than using cached databases, ensuring current information for businesses needing accuracy.

Highlights of Proxycurl

• Real-time scraping across LinkedIn, GitHub, Crunchbase
• Automatic HTML normalization to JSON
• Simple RESTful endpoints
• Data less than 29 days old

Pros

• Developer-friendly design: Well-documented endpoints and SDKs in multiple languages speed integration. Clear documentation makes implementation straightforward.
• Wide source coverage: Scrapes multiple public sources for comprehensive profiles. You get complete professional data from various platforms.
• Affordable entry: Starter plan at $49/month makes it accessible. Small teams can test without major commitment.

Cons

• Legal gray areas: Web scraping raises compliance questions. You must manage terms-of-service risks carefully in regulated industries.
• Blocking issues: Aggressive scraping triggers IP blocks. Your integration needs extensive retry logic to handle failures.
• Data gaps exist: Scraped data lacks depth compared to partner databases. Certain regions show incomplete coverage.

Pricing

As of February 2025, Proxycurl pricing: $49/month for 1,000 API calls, $199/month for 10,000 calls. Custom enterprise plans for high-volume usage.

What do users say about Proxycurl?

Positive Review: “Proxycurl’s JSON output saved us weeks of parser development. We now enrich dev candidates’ profiles within minutes.”

Critical Review: “Our IP was blocked multiple times and we had to implement extensive retry logic. Scraping reliability is a challenge.”

Support

Proxycurl offers email support with sub-24-hour response times, extensive API documentation, Discord community chat, and enterprise SLAs for custom plans.

Lusha Premium

Lusha Premium API unlocks higher volumes and advanced fields beyond standard plans, serving enterprise sales and recruiting teams with large-scale enrichment needs. The platform provides enhanced compliance features and audit reporting for regulated industries.

Highlights of Lusha Premium

• Premium API with technographic data
• 250,000 monthly credits capacity
• Enhanced compliance and audit features
• Buyer intent scores included

Pros

• High-volume ready: Scales to thousands of daily enrichment calls. Your limits won’t throttle growth or campaign success.
• Advanced insights: Buyer intent scores and firmographic attributes like revenue ranges. These details improve targeting precision significantly.
• Compliance reporting: Audit logs and data lineage features satisfy regulated industries. Your compliance team stays happy.

Cons

• Mid-market pricing pain: Premium API starts at $3,000/month. ROI becomes harder to justify for mid-market customers.
• Integration limitations: REST-only architecture lacks gRPC or webhooks. Some teams prefer more modern integration options.
• Features behind walls: Advanced fields require custom contracts. Negotiations and minimum spend requirements add complexity.

Pricing

As of February 2025, Lusha Premium API starts at $3,000/month for 100,000 credits. Additional credits cost $0.02 each.

What do users say about Lusha Premium?

Positive Review: “The Premium API gave us access to buyer intent data that moved our pipeline conversions by 15%. The audit logs are also invaluable.”

Critical Review: “Contract negotiations took weeks and we ended up paying more than list price to unlock a few extra fields we needed.”

Support

Lusha Premium customers receive priority email support, dedicated account managers, quarterly technical reviews, and phone support for critical issues.

Coresignal

Coresignal delivers fresh, structured web data through comprehensive datasets and data enrichment APIs covering company information, employee records, and job postings. The platform serves 700+ companies with high-frequency updates for investment research and market analysis.

Highlights of Coresignal

• 792M+ employee records and 103M+ companies
• 695 million records refreshed monthly
• 5 years of historical data
• Pre-built Snowflake, BigQuery connectors

Pros

• Exceptional freshness: Monthly updates to hundreds of millions of records. Your targeting stays accurate with current company and employee information.
• Historical depth: Five years of data enables trend analysis and forecasting. Strategic decisions get better with historical context.
• Enterprise infrastructure: Multiple format options and reliable uptime support mission-critical operations. Large organizations depend on this stability.

Cons

• Premium pricing barrier: Dataset pricing starts at $1,000. Enterprise packages reach tens of thousands annually, limiting access.
• Processing overhead: Raw datasets need significant preprocessing. Smaller teams lack the technical resources for data cleaning.
• No user interface: Data delivery focus means no dashboards. Non-technical users need additional development for access.

Pricing

As of February 2025, Coresignal API starts at $49/month basic, $1,500/month Premium. Dataset pricing varies by coverage, typically starting around $1,000.

What do users say about Coresignal?

Positive Review: “Using Coresignal’s technographic API, we identified top prospects running complementary tech stacks and saw a 20% lift in engagement.”

Critical Review: “We needed individual contact enrichment but found the person data lacking. We ended up combining Coresignal with another provider.”

Support

Coresignal provides dedicated account managers for enterprise clients, email support for API customers, technical documentation, onboarding workshops, and monthly data quality reports.

EnrichmentAPI

EnrichmentAPI provides simple person and company enrichment endpoints with transparent pricing. The platform focuses on ease of integration and predictable costs for basic enrichment needs.

Highlights of EnrichmentAPI

• Simple REST endpoints
• Aggregated public data sources
• Predictable unit-based pricing
• Clear data provenance

Pros

• Straightforward integration: Minimal configuration required. One endpoint per use case with consistent JSON responses simplifies development.
• Transparent pricing: Flat rate of $0.005 per call. No tiers or hidden overage fees surprise your budget.
• Data provenance: Each field includes source attribution. You can validate data origins for compliance needs.

Cons

• Limited data depth: Core fields only. No advanced technographic or intent signals for sophisticated targeting.
• Monthly updates only: Data refreshes monthly. Real-time accuracy needs aren’t met by this schedule.
• No bulk endpoint: Each record needs individual calls. Large datasets create integration overhead without batching.

Pricing

As of February 2025, EnrichmentAPI charges $0.005 per API call for both person and company enrichment. No minimum commitments required.

What do users say about EnrichmentAPI?

Positive Review: “We loved how easy it was to plug in EnrichmentAPI and get basic data back quickly. Pricing is simple and predictable.”

Critical Review: “For larger jobs, the lack of a bulk endpoint was painful. We had to write orchestration logic to batch calls ourselves.”

Support

EnrichmentAPI offers email support, online knowledge base with sample code, and Slack community for developer discussion.

Breeze Intelligence

Breeze Intelligence brings AI-powered enrichment directly into HubSpot CRM, automatically filling contact and company records with 40+ data points. As HubSpot’s native solution, it eliminates third-party integrations while leveraging machine learning for accuracy.

Highlights of Breeze Intelligence

• Native HubSpot CRM integration
• 40+ automatic data points
• AI-powered matching algorithms
• Credit-based flexible pricing

Pros

• Seamless HubSpot flow: Works natively within HubSpot’s platform. Enriched data flows immediately into workflows, campaigns, and reports.
• Automated enrichment: Automatically enriches form submissions and imports. Monthly refreshes maintain CRM hygiene without manual work.
• Intelligent processing: AI algorithms provide better matching than rule-based systems. Performance improves over time through machine learning.

Cons

• HubSpot lock-in: Only works within HubSpot. Other CRM users can’t access these data enrichment APIs capabilities.
• Cost unpredictability: Usage-based pricing creates budget surprises. High-growth periods generate unexpected enrichment costs.
• Limited flexibility: Can’t use for ad-hoc research outside HubSpot. Teams needing cross-platform enrichment must look elsewhere.

Pricing

As of February 2025, Breeze Intelligence: $45/month for 5,000 credits, $270/month for 30,000 credits, $900/month for 100,000 credits. Requires HubSpot Professional or Enterprise subscription starting at $1,170/month.

What do users say about Breeze Intelligence?

Positive Review: “As a HubSpot user, Breeze enriched our entire database overnight. The funding and hiring signals are especially useful.”

Critical Review: “We had to upgrade to Enterprise solely to access Breeze, which increased our spend by 40%—worth it for the data, but painful on budgets.”

Support

Breeze Intelligence support comes through HubSpot’s standard channels: email, chat, and phone depending on subscription tier. Enterprise customers receive priority support and dedicated account management. HubSpot’s extensive knowledge base and training materials support users.

Choose Your Data Enrichment API Wisely

Data enrichment APIs transform incomplete records into actionable intelligence. Free tools like Hunter.io and Apollo.io work for startups testing the waters. Enterprise teams needing scale should consider ZoomInfo API or People Data Labs. The right choice depends on your volume, budget, and integration needs. Start with free options to validate your enrichment strategy, then scale up as your data needs grow. Ready to eliminate data gaps and boost your outreach success? Get started with Coefficient to bring enriched data directly into your spreadsheets for analysis and reporting.

Frequently Asked Questions

What is an enriched API?

An enriched API is a programming interface that automatically adds missing information to your existing data records. When you send partial contact or company data to the API, it returns complete profiles with additional details like email addresses, phone numbers, job titles, company size, and social profiles pulled from various data sources.

What is an example of data enrichment?

A common example: You have a lead’s name and company domain. A data enrichment API takes these two pieces and returns their email address, direct phone number, LinkedIn profile, job title, company revenue, employee count, and recent company news. This transforms a basic lead into a complete, contactable prospect.

What is a data enrichment tool?

A data enrichment tool is software that fills gaps in your customer and prospect data by matching your records against external databases. These tools integrate with your CRM or marketing platform to automatically append missing information, verify existing data, and keep records updated without manual research.

What is data enrichment in ETL?

In ETL (Extract, Transform, Load) processes, data enrichment happens during the Transform phase. As data moves from source systems to your data warehouse, enrichment APIs add supplementary information from external sources. This creates more complete records before the data loads into your final destination, improving analytics and reporting quality.