Social Media Sentiment Analysis Made Easy with Coefficient and ChatGPT

Last Modified: August 25, 2023 - 4 min read

Julian Alvarado
In this blog, we will demonstrate how integrating Coefficient and ChatGPT with Google Sheets can simplify social media sentiment analysis

Social media sentiment analyses help Marketers to gain insights into customer perceptions their brand, products, or services, and are invaluable for shaping messaging, informing strategy, and driving customer engagement and loyalty.

Traditionally, analyzing customer sentiment on social media is a highly manual process that requires significant time, human resources, and expertise.

In this blog, we will demonstrate how integrating Coefficient and ChatGPT with Google Sheets can simplify this process. The approach delivers in-depth insights into audience responses, saves time, and optimizes your marketing initiatives.

Step-by-Step Guide: How to Perform a Social Media Sentiment Analysis in Google Sheets

If you haven’t already, install Coefficient, a free Google Sheets add-on that seamlessly connects your favorite business solutions to your spreadsheet.

Open Google Sheets. Click Extensions on the menu bar and select ‘Add-ons’ -> ‘Get add-ons.’

install coefficient from the google workspace marketplace

This will launch Google Workspace Marketplace. In the search bar at the top, search for “Coefficient” and select the Coefficient app.

select coefficient from the list

Grant Coefficient access to your Google account by pressing ‘Allow.’

grant coefficient permissions to your account

Then, return to your Google Sheets menu and click on Extensions -> Coefficient -> Launch.

launch coefficient from the extensions menu

Coefficient will appear on the sidebar of your Google Sheet. Now you’re ready to conduct your sentiment analysis!

Start by importing your data from Tableau. Click ‘Import from…’

select import data from in the menu

Select ‘Tableau’ as your data source.

select tableau as your source

Click ‘From Recent Worksheets.’

select from recent worksheets

Choose your worksheet, in this example, ‘Sheet 17.’ Hit ‘Next.’

select the worksheet you want to import from

Your worksheet will automatically populate your spreadsheet in a new tab.

Your worksheet will automatically populate your spreadsheet in a new tab.

Next, use the GPTx function in Coefficient to determine the sentiment of each comment: =GPTX(“what is the sentiment of comment in “&D3&” positive, negative or neutral?)

use the gptx function

Hit enter and wait for GPT to analyze the sentiment of the comment.

apply the formula to the entire column

Drag the function down to apply it to the entire column.

Repeat the steps above to find the sentiment of each comment

Repeat the steps above to find the sentiment of each post.

Repeat the steps above to find the sentiment of each post

Next, we’ll use the Coefficient GPT Copilot’s Formula builder to calculate the number of comments per post.

Navigate back to the Coefficient menu and select ‘GPT Copilot.’

 use the Coefficient GPT Copilot’s Formula builder to calculate the number of comments per post

Select ‘Formula builder.’

select formula builder from the menu

Describe the formula you want the builder to create: “for row 3 count the number of times the post caption in column c is listed in the whole column starting at row 3.”

Click ‘Build.’

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describe the formula you want to build

Copy the formula and paste it in the empty cell labeled “Comments per post.”

copy the formula and paste it in the empy cell

Draft the formula down to apply it to each cell in the column.

Draft the formula down to apply it to each cell in the column

Repeat the steps above to calculate the average sentiment score. Describe the formula as “starting in row 3, search column G for positive, negative or neutral. If it contains positive, 5. If it contains negative return 0. If it contains neutral return 3, starting in row 3.”

build a formula to find sentiment score

Copy the formula and apply it to the entire column.

copy the formula and apply it to the entire column

Finally, we’ll calculate the average sentiment score.

Return to the Coefficient menu -> GPT CoPilot -> Pivot Builder.

select pivot builder from the menu

Select the entire table as your data range.

select the data you want to pivot

Describe the pivot you wish to build: “average the comment sentiment number for each post.”

Click ‘Build.’

describe the pivot you want to build

And just like that you have a quick and easy way to gauge the overall sentiment of the comments on each post.

view your analysis

Prefer a visual guide? Watch the full-length tutorial below!

https://www.youtube.com/watch?v=CtEwUx425L8 

Simplify Social Media Sentiment Analysis with Coefficient and GPT

Harnessing the power of Coefficient and GPT, social media sentiment analysis becomes a straightforward task. By conducting this analysis within Google Sheets, you can effortlessly gain valuable insights into your audience’s responses and fine-tune your social media strategy in response.

Ready to experience the difference?  Install Coefficient for free today and revolutionize your social media operations.

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Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 300,000 professionals worldwide.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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