Top 6 SEO APIs for Data-Driven Marketing in 2024 [w/ Feature Comparison]

Published: November 20, 2024 - 5 min read

Julian Alvarado

Managing SEO data manually is time-consuming and prone to errors. SEO APIs automate data collection and analysis, enabling real-time insights and custom reporting solutions. Discover the top SEO APIs that can streamline your workflow and provide accurate, actionable data for better decision-making.

SEO API Feature Comparison Table

API Name

Query Limits

Data Types Available

Pricing Tiers

Update Frequency

Authentication Method

Support Options

Developer Documentation

Historical Data

Google Search Console API

Daily quota

Search analytics, site health

Free

Real-time

OAuth 2.0

Forums, Documentation

Comprehensive

16 months

Ahrefs API

Usage-based

Backlinks, rankings, content

From $500/mo

Daily

API Key

Email, Documentation

Detailed

Full history

Semrush API

Plan-based

Keywords, traffic, competitors

From $499.95/mo

Daily

API Key

Multi-channel

Extensive

Full history

DataForSEO API

Pay-as-you-go

SERP data, rankings

From $50 min

Real-time

API Key

Email support

Technical

Varies

SerpStat API

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Tiered credits

Keywords, competitors

From $1,000/yr

Daily

API Key

Multi-channel

Comprehensive

3 years

Moz API

Usage-based

Domain metrics, rankings

From $5

Daily

API Key

Multi-channel

Detailed

Full history

Google Search Console API

Google Search Console API is a free tool that gives you access to your website’s search performance data directly from Google.

Key Features

  • Real-time search analytics data with comprehensive performance metrics
  • Detailed query and page performance tracking capabilities
  • Advanced site health monitoring and issue detection
  • Integration with Google’s broader analytics ecosystem

Pros

  • Seamless integration with Google’s service ecosystem
  • Free access for verified website owners
  • Extensive documentation and development resources
  • Regular updates and feature improvements

Cons

  • Historical data limited to 16 months maximum
  • Restricted to Google Search data only
  • API quotas can be limiting for large-scale analysis

Pricing As of November 2024

The Google Search Console API remains free for all verified website owners.

Support

  • Comprehensive official Google documentation
  • Active community forums for peer support
  • Developer support through Google Cloud channels
  • Regular updates and technical resources

Ahrefs API

Ahrefs API is a service that provides access to their massive database of backlinks, keywords, and competitor data.

Key Features

  • Comprehensive backlink analysis capabilities
  • Competitor research and tracking tools
  • Content performance metrics
  • Site audit functionality

Pros

  • Extensive backlink database
  • Regular data updates
  • Robust technical infrastructure
  • Advanced filtering options

Cons

  • Higher price point compared to alternatives
  • Complex implementation requirements
  • Usage limitations on lower tiers

Pricing As of November 2024

  • API Standard plan: $500/month
  • Additional charge: $1 per 1,000 rows for overage
  • Custom pricing available for enterprise needs

Support

  • Technical documentation resources
  • Email support system
  • API implementation guidance

Semrush API

Semrush API is a comprehensive tool that lets you access their database of SEO metrics, keyword data, and competitor analysis.

Key Features

  • Comprehensive keyword research capabilities
  • Competitive analysis tools
  • Domain analytics and traffic estimations
  • Position tracking and SERP monitoring

Pros

  • Extensive keyword database
  • Real-time data updates
  • Multiple integration options
  • Advanced filtering capabilities

Cons

  • Higher pricing threshold for API access
  • Complex authentication process
  • Learning curve for implementation

Pricing As of November 2024

  • Business plan starting at $499.95/month with API access
  • Custom pricing available for enterprise needs
  • Volume-based pricing for additional API calls

Support

  • Live chat support available
  • Email support at support@semrush.com
  • Phone support (9 am to 5 pm EST)
  • Community forums and knowledge base
  • Technical documentation

DataForSEO API

DataforSEO API is a tool that delivers SEO-related data like keyword rankings, competitor analysis, and SERP features.

Key Features

  • SERP data collection and analysis
  • Keyword research tools
  • Competitor tracking
  • On-page SEO analysis

Pros

  • Flexible pay-as-you-go pricing
  • Comprehensive SERP coverage
  • Low minimum payment threshold
  • Real-time data access

Cons

  • Limited historical data
  • Basic support options
  • Documentation could be more detailed

Pricing As of November 2024

  • Pay-as-you-go model
  • Minimum payment: $50
  • Usage-based billing
  • No long-term commitments required

Support

  • Email-based technical support
  • API documentation
  • Implementation guides

SerpStat API

SerpStat API is a service that provides access to SEO data including keyword rankings, backlinks, and competitor analysis.

Key Features

  • Keyword position tracking
  • Competitor analysis tools
  • Backlink monitoring
  • Site audit capabilities

Pros

  • Competitive pricing structure
  • High-speed API access
  • Comprehensive data coverage
  • Regular updates

Cons

  • Limited request rates on lower tiers
  • Regional data variations
  • Complex credit system

Pricing As of November 2024

  1. $1,000/12 months: 6,000,000 API credits, 5 requests/second
  2. $2,000/12 months: 10,000,000 API credits, 10 requests/second
  3. $6,000/12 months: 30,000,000 API credits, 30 requests/second

Support

  • Email support: support@serpstat.com
  • Live chat assistance
  • Personal video consultations
  • Regular webinars and workshops
  • Technical documentation

Moz API

Moz API is a trusted SEO API that delivers essential metrics like domain authority and ranking factors.

Key Features

  • Domain Authority metrics
  • Spam score analysis
  • Link metrics and analysis
  • Keyword difficulty scoring

Pros

  • Affordable entry-level pricing
  • Reliable metrics
  • Industry-standard metrics
  • Scalable solution

Cons

  • Limited data compared to competitors
  • Update frequency varies
  • Some metrics require higher tier access

Pricing As of November 2024

  • Starting at $5
  • Usage-based pricing tiers
  • Flexible scaling options
  • Pay for what you need model

Support

  • Email support: help@moz.com
  • Live chat for Pro users
  • Phone support available
  • Community forums
  • Knowledge base
  • Educational webinars

Maximize Your SEO Data Potential

Ready to leverage these powerful SEO APIs for better data-driven decisions? Start automating your SEO workflows and create custom dashboards today. With Coefficient’s seamless integration capabilities, you can connect multiple data sources, automate reporting, and gain real-time insights into your SEO performance.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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