Salesforce KPI Dashboard Examples: Every Sales Leader must use in 2024

Last Updated: December 3, 2024

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Frank Ferris

Sr. Manager, Product Specialists

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For sales leaders, KPI dashboards allow them to make sense of the sales performance and chart strategy for the sales cycle.

Sales dashboards are often built in Salesforce CRM by the SalesOps team. But the inherent limitations of Salesforce reporting functionalities make it cumbersome for the SalesOps team to create and maintain dashboards.

That’s why many SalesOps turn to the flexibility of spreadsheets to build their Salesforce dashboards.

However, this requires SalesOps to not only build dashboards in their spreadsheets. SalesOps users must also continuously copy-and-paste fresh Salesforce data into their spreadsheets to keep the dashboards up-to-date.

That’s why we built our free dashboard templates for SalesOps. Our templates allow SalesOps to launch pre-built Salesforce dashboards in Google Sheets, powered by real-time data sync automation from their Salesforce CRM.

Here are the top 6 Salesforce KPI dashboards examples for sales leaders, along with pre-built Google Sheets templates for each one.

Accounts Overview Dashboard

Salesforce Accounts Overview Dashboard

Coefficient’s Accounts Overview Dashboard for Google Sheets is a centralized dashboard for all of your customer account metrics. You can dive deep into any of your accounts, and access pre-built visualizations directly in your Google spreadsheet.

The dashboard allows you to monitor activity, track sales rep performance, and win future deals for all of your different customer accounts. See open opportunities, closed lost, closed won timeline, and more.

Download our free Salesforce Account Overview Dashboard below!

Download Salesforce Account Overview Dashboard

Pipeline Creation Dashboard

Salesforce Pipeline Creation Dashboard on Google Sheets

The Salesforce Pipeline Creation Dashboard offers a definitive view of pipeline creation, replete with visualizations, inside your Google spreadsheet. Now you can track how your reps and teams are generating pipe, based on your live Salesforce data, all from your Google spreadsheet.

Monitor critical sales KPIs by day, week, or month, so you can modify sales strategy, augment sales qualified opportunities, and drive more revenue. Download the free Salesforce dashboard below!

Download Salesforce Pipeline Creation Dashboard

Sales Performance KPI Dashboard

Sales Performance Dashboard template
Monitor your sales team’s performance, all within a single view. This Sales Performance Analysis Template allows you to see if and how sales reps are meeting kpis, annual goals, without requiring you to build anything.

Harness charts and graphs to view sales performance by time period, opportunity type, and country. Filter visualizations by year, team, opportunity, and geolocation.

Download Sales Performance KPI Dashboard

Sales Team Leaderboard

Sales Team Dashboard on Google Sheets

Coefficient’s Sales Team Leaderboard encourages friendly competition among your sales reps, leading to more closed deals and higher revenue. View side-by-side comparisons of all your reps for key sales metrics, such as opps created, win rate, new logos, and more. You can also easily toggle between reps, teams, years, and opportunity type.  Download the Salesforce Sales Rep Leaderboard Dashboard now!

Download Salesforce Sales Rep Leaderboard Dashboard

Win-Loss Analysis Dashboard

Win Loss Analysis Dashboard on Google Sheets

The Win-Loss Analysis Dashboard breaks down your winning and losing sales efforts in granular detail, so you can set a victorious strategy in the future. The dashboard leverages your live Salesforce data to create visualizations of win-loss KPIs.

Use this spreadsheet dashboard to monitor how company, team, and individual win rates are impacted by sales efforts. Identify performance trends early to double-down on wins or adjust strategy where you have lower win rates. Generate a clean list of recently lost opportunities and why they failed.

Download our free Win-Loss Template in one click!

Download Win-Loss Analysis Dashboard

Sales Opportunity Dashboard

Salesforce Sales Opportunity Dashboard

You can leverage our Salesforce Sales Opportunity Dashboard to manage the full lifecycle of your sales opportunities. Retain visibility into all stages of your opportunity pipeline by stage, for any month, quarter, or year, past or present. Track key monthly sales KPIs, such as win rate, average deal size, and value of each stage or forecast category.

Download the Salesforce Sales Opportunity Dashboard for free now to streamline your sales opportunities!

Download Salesforce Sales Opportunity Dashboard

Opportunity History Dashboard

Salesforce Opportunity History Dashboard in Google Sheets

It’s difficult to access sales forecast changes in Salesforce. The CRM’s functionality prevents you from easily generating such a report. However, with our Opportunity History Template, you can view sales forecast changes directly inside Google Sheets.

The spreadsheet template measures the impact on your revenue by tracking new sales pipelines, lost opportunities, modified close dates, and upsells. Now you can track your sales pipeline over any time period, isolate opportunities that have changed in value, set custom fiscal periods, record changes to close dates, and much more.

You can launch our free Opportunity History Template in less than a minute. Give it a try!

Download Opportunity History Dashboard

Sales Leader Dashboards: Take the Burden Off Your Plate

Building Salesforce dashboards for sales leaders is a time-consuming process for SalesOps users. However, with our pre-built Google Sheets dashboards, you can reproduce your most valuable Salesforce dashboard directly inside your spreadsheet. The best part is that the dashboards are free – so you can try the ones in this blog or any other in our templates gallery right now!

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