What are the AI Features in HubSpot? – Updated [Aug 2025]

Quick answer

HubSpot’s AI arsenal is built around Breeze Agents—specialized AI assistants that handle everything from prospecting to content creation. These agents tap into your Smart CRM data to automate workflows, generate branded content, and manage customer support 24/7.

The platform offers five core AI features: Prospecting Agent for lead research, Content Agent for marketing materials, automation recommendations, predictive lead scoring, and Customer Agent for support tickets. However, most advanced capabilities require Professional or Enterprise plans, creating barriers for smaller businesses.

Does HubSpot have an AI agent?

Yes. HubSpot calls them Breeze Agents.

HubSpot’s AI offering includes specialized agents for marketing, sales, and service that automate workflows using data from your Smart CRM, social channels, and knowledge base. Key agents include:

• Content Agent: Generates landing pages, podcasts, blogs, and case studies
• Social Media Agent: Creates posts and analyzes social presence
• Prospecting Agent: Personalizes outreach and researches leads
• Customer Agent: Handles support tickets 24/7 using help content and CRM data

HubSpot’s Agent.AI marketplace is also expanding, letting users discover and hire AI agents for specialized tasks. This marketplace approach positions HubSpot as more than just a CRM—it’s becoming an AI ecosystem.

What are the latest HubSpot AI features? 

I’ll help you clean up the “What are the latest HubSpot AI features?” section, using the Tableau blog as a reference for structure and style.

Here’s the rewritten section:

What are the latest HubSpot AI features?

Below are the new AI features launched in the last 3 months (June–August 2025):

Breeze Copilot (Major Update)

Launched in June 2025, the completely rebuilt Breeze Copilot brings smarter, deeper CRM-aware conversations to HubSpot. Natural language understanding has been overhauled. Complex queries now get faster, more accurate responses.

The update transforms how teams interact with research, content generation, and campaign planning. No more wrestling with clunky interfaces. Just ask and receive. Currently available as private beta across all HubSpot Hubs and tiers.

AI Lookalike Lists

This June 2025 feature automatically generates targeted audiences based on your best customers’ traits. The AI analyzes existing customer data to identify patterns and characteristics. Then builds lists of similar prospects.

Marketing teams can instantly create segments for ads, nurture campaigns, and sales handoffs. No manual list building required. Live now for Marketing Hub Enterprise users.

https://www.youtube.com/watch?v=uzAtflqeqpA

AI-Powered Landing Page Cloning

Released in August 2025, this feature lets you instantly clone landing pages using AI. Custom templates are fully supported. Teams can maintain brand consistency while rapidly rolling out new pages.

The AI preserves design elements, structure, and formatting. Then allows quick customization for different campaigns. Saves hours of manual recreation work.

https://www.youtube.com/watch?v=eEr9H0xk8h0

Automation Overview with AI Recommendations

Also launched in August 2025, personalized automation suggestions now appear directly on your Automation Overview page. The AI analyzes your portal’s specific activity and needs. Then surfaces the most impactful automation opportunities.

Teams discover workflows they never considered. Custom recommendations mean no generic suggestions. Just relevant, actionable automation ideas tailored to your business.

AI-Generated Ticket Language Detection

This July 2025 update automatically identifies and tags the language of incoming support messages. Global support teams can now route requests to the right language speakers instantly.

Minimizes delays. Eliminates routing errors. Ensures customers get help in their preferred language from the start.

AI-Powered Ads Reporting Insights

Launched in July 2025, this feature generates instant performance summaries and optimization suggestions for ad campaigns. The AI analyzes campaign data and identifies improvement opportunities.

Marketing teams get actionable insights without manual analysis. Optimization recommendations are specific and data-driven. Makes ad performance analysis faster and more strategic.

What are the popular HubSpot AI features?

Breeze Prospecting Agent

Acts as an AI-powered SDR that researches leads and personalizes outreach. It taps into Smart CRM and buyer intent signals to fill your pipeline automatically. The agent can automate follow-ups, qualify inbound interest, and generate context-aware emails that consistently outperform manual BDR work.

Real users report dramatic time savings and higher lead engagement rates. One user noted: “It’s like having a tireless researcher who never sleeps and never forgets to follow up.”

Availability by pricing plans

Available on Professional ($100/seat/month) and Enterprise ($150/seat/month) Service Hub and Sales Hub. Not included in Free or Starter tiers.

Breeze Content Agent

Generates high-quality, branded content—landing pages, blogs, emails, and case studies—using CRM and campaign data. It ensures brand voice consistency and can remix video campaigns into clipped and written assets.

This saves marketing teams substantial time and helps fill content gaps. The agent understands your brand guidelines and maintains consistency across all generated materials.

Availability by pricing plans

Included across Professional and Enterprise CMS and Marketing Hub plans. Basic content assistance available in Free/Starter tiers, but advanced generation reserved for higher tiers.

AI-powered automation recommendations

HubSpot analyzes your portal usage and recommends impactful automations tailored to your workflow. Click to create new automations instantly, discover existing opportunities, and maximize platform ROI.

Particularly valuable for teams new to automation or scaling fast. The AI identifies patterns in your data and suggests automations you might not have considered.

Availability by pricing plans

Available to all Automation page users. Custom reporting for survey analytics limited to Professional/Enterprise.

Predictive lead scoring & buyer intent

Automatically identifies promising leads using AI analysis of behavioral patterns and data enrichment from over 200 million buyer profiles. Users achieve better pipeline management by focusing on high-potential contacts.

The system continuously learns from your sales outcomes, improving its predictions over time. It factors in engagement history, company fit, and buying signals to score leads accurately.

Availability by pricing plans

Only available on Enterprise; basic scoring available in Professional. Free/Starter lack predictive analytics entirely.

Customer Agent & Knowledge Base Agent

AI-powered support operates 24/7, trained on your knowledge base, website, and help content. It resolves over half of support tickets automatically and helps automate documentation review by spotting gaps and suggesting new articles.

The agent learns from every interaction, becoming more accurate over time. It can escalate complex issues to human agents while handling routine queries independently.

Availability by pricing plans

Support automation available on Pro/Enterprise Service Hub. No advanced AI support for Free/Starter users.

Common limitations of HubSpot AI

Here are validated pain points from user testimonials and forum insights:

Limited data access (“walled garden”): AI can only learn from data inside HubSpot. If most helpdesk content lives in Google Docs, Zendesk, or Confluence, responses become generic and lack business-specific context. This limitation is widely noted in user reviews.

“HubSpot’s AI is a homebody… answers are often generic and don’t solve real customer problems.” — eesel.ai

Feature gating/pricing barriers: Powerful capabilities like predictive scoring, custom AI reports, and training AI on ticket history are locked behind Professional and Enterprise plans. Smaller businesses face major upgrade costs for full AI value.

“The paywall is real. The best AI features are locked in higher plans, leaving SMBs with basics and a tough budget ask.” — Reddit user review

Read-only and manual processes: Many advanced connectors offer only read-only access. The deep research connector can’t push context back to HubSpot, requiring manual workarounds that frustrate users seeking seamless workflows.

“The deep research connector is robust, but you still have to copy data back manually.” — Reddit/r/hubspot

Weak API & low-level customization: Lack of API support for some new features (like unsubscribe surveys) and no customization for survey questions. Advanced requirements may quickly outgrow native capabilities.

What are the alternatives to HubSpot AI?

Coefficient AI

Coefficient’s AI Sheets Assistant transforms how teams analyze HubSpot data by bringing powerful AI directly into Google Sheets. Unlike HubSpot’s walled garden approach, Coefficient connects to 70+ business systems, giving your AI access to complete business context.

Key AI use cases:

• Formula assistance: Generate complex formulas to calculate metrics like customer lifetime value or year-over-year growth from your HubSpot data
• Dashboard creation: Build comprehensive dashboards that combine HubSpot sales data with financial systems, marketing platforms, and support tools for complete business visibility

The AI works with your actual business data, not generic responses. It understands your specific metrics, KPIs, and reporting needs.

Zapier

Zapier’s AI-powered automation connects HubSpot to thousands of apps, creating workflows that HubSpot’s native AI can’t handle. Their AI helps build complex multi-step automations without coding.

Key AI use cases:

• Workflow suggestions: AI analyzes your app usage patterns and suggests automation opportunities
• Smart triggers: AI-powered conditions that trigger actions based on complex data patterns across multiple platforms

Clay

Clay specializes in AI-powered lead research and enrichment, going far beyond HubSpot’s built-in capabilities. Their AI can find contact information, research companies, and personalize outreach at scale.

Key AI use cases:

• Lead enrichment: AI finds email addresses, LinkedIn profiles, and company data from minimal inputs
• Personalization at scale: AI crafts personalized outreach messages using research from multiple data sources

Get more from your HubSpot data

HubSpot’s AI features offer a solid foundation for automation and content creation. But their limitations—data silos, pricing barriers, and manual processes—can hold your team back.

For teams wanting to unlock the full potential of their HubSpot data, Coefficient’s AI Sheets Assistant offers a powerful alternative. Connect your HubSpot data with 70+ other business systems, then use AI to analyze, visualize, and act on complete business context. No more manual exports or generic responses.

Start building smarter reports and dashboards with your actual business data today.

Frequently asked questions

What AI features does HubSpot have?

HubSpot offers Breeze Agents for prospecting, content creation, customer support, and automation recommendations. Additional features include predictive lead scoring and AI-powered workflow suggestions. Most advanced features require Professional or Enterprise plans, limiting access for smaller businesses.

Does HubSpot have conversational AI?

Yes, HubSpot’s Customer Agent provides conversational AI for customer support, trained on your knowledge base and help content. It handles support tickets 24/7 and can resolve over half of inquiries automatically. However, it’s limited to data within HubSpot’s ecosystem.

What are the main features of AI?

AI’s main features include natural language processing, machine learning, automation, predictive analytics, and pattern recognition. In business tools like HubSpot, these translate to automated lead scoring, content generation, workflow recommendations, and intelligent customer support.

What is Breeze AI HubSpot?

Breeze AI is HubSpot’s suite of AI agents designed for marketing, sales, and service. It includes specialized agents for prospecting, content creation, social media management, and customer support. Breeze agents work with your Smart CRM data to automate workflows and generate personalized communications.