Your marketing data lives everywhere. Facebook Ads here. Google Analytics there. HubSpot somewhere else entirely.
Each platform holds pieces of your performance puzzle, but connecting them feels like herding cats.
This guide explores the top Portermetrics alternatives that solve this data fragmentation challenge. You’ll discover which tools excel at specific use cases and find the perfect fit for your marketing stack.
What is Portermetrics?
Portermetrics is a no-code business intelligence tool that consolidates marketing and sales data across channels. The platform delivers ROI-focused insights primarily through Looker Studio and Google Sheets, making it accessible to teams without technical expertise.
Key features include:
- 19+ marketing platform connectors
- Free customizable dashboard templates
- Google BigQuery-powered infrastructure
- Data blending and calculated fields
- Interactive dashboards with goals tracking
Pricing and target market:
- Pricing ranges from $14.99 to $83.33 per month based on connected accounts
- Unlimited users included on all plans
- 14-day free trial available
- Targets SMEs, digital agencies, and e-commerce businesses seeking affordable marketing reporting
Why look for Portermetrics alternatives?
Portermetrics works well for basic needs. But several scenarios demand more robust solutions:
Limited connector library
With only 19+ integrations, you might hit walls connecting:
- Niche platforms your business relies on
- Enterprise tools with specialized requirements
- Industry-specific marketing channels
Destination constraints
Output limited to Looker Studio and Google Sheets restricts teams using:
- Other BI tools (Tableau, Power BI)
- Custom data warehouses
- Advanced analytics platforms
Advanced data needs
Complex requirements that exceed basic capabilities:
- Sophisticated transformations
- Custom metrics creation
- Advanced attribution modeling
- Multi-touch customer journeys
Enterprise requirements
Large organizations need features like:
- Advanced security and compliance
- SLAs and dedicated support
- Multi-user management and permissions
- Custom integrations and APIs
Top 10 Portermetrics alternatives
1. Supermetrics
Supermetrics leads the marketing data integration space with 100+ connectors and deep Google Workspace integration. The platform excels at getting marketing data into familiar tools like Google Sheets and Excel.
Key strengths:
- Extensive connector library covering major marketing platforms
- Native Google Sheets and Excel add-ons
- Data normalization and blending capabilities
- Mix-marketing modeling features
- AI-powered summaries and insights
Pricing:
- Essential: €37/month (1 user, 1 destination)
- Core: €199/month (3 users, 1 destination)
- Enterprise: Custom pricing for larger teams
Best for:
Teams focused on core marketing channels needing tight spreadsheet integration.
Limitations:
User limits on lower tiers and destination-based pricing can get expensive as you scale.
2. Funnel.io
Funnel.io dominates with 500+ connectors and unlimited user access, making it ideal for agencies managing diverse client needs. The platform handles rare and long-tail channels that other tools miss.
Key strengths:
- Most extensive connector library in the market
- Usage-based pricing with unlimited seats on higher tiers
- Built-in field mapping and data normalization
- Multiple destination support (warehouses, BI tools, APIs)
- AI-driven insights and drag-and-drop dashboards
Pricing:
Uses a flexpoint model:
- Starter: €1.08/flexpoint/month (350+ connectors)
- Business: €1.35/flexpoint/month (500+ connectors)
- Enterprise: €1.80/flexpoint/month
Best for:
Agencies and large enterprises needing the broadest range of connectors.
The trade-off:
Usage-based approach scales with actual data consumption rather than arbitrary user limits, though costs can add up with heavy usage.
3. Coefficient
Coefficient transforms spreadsheets into powerful data platforms by connecting 70+ business systems directly to Google Sheets and Excel. The platform provides live data connections that keep your reports always current.
Key strengths:
- Live data connections eliminate manual exports and stale reports
- AI Sheets Assistant builds dashboards, analyzes trends, and writes SQL queries
- Two-way sync pushes spreadsheet changes back to source systems
- Automated report distribution via Slack and email
- Direct connections ensure data accuracy without complicated pipelines
Platform coverage includes:
- Advertising platforms: Google Ads, Facebook, LinkedIn
- CRM systems: Salesforce, HubSpot, Pipedrive
- Databases: MySQL, PostgreSQL, Snowflake
- Analytics tools: Google Analytics, Mixpanel, Amplitude
Coefficient’s AI goes beyond simple data pulls:
- Understands your business context
- Flags anomalies and suggests insights
- Explains trends in plain English
- Builds complete dashboards with charts, pivot tables, and conditional formatting
Pricing:
- Starter: Around $49/month per user
- Business: Approximately $99/month per user
- Enterprise: Custom pricing for larger organizations
Best for:
Spreadsheet-centric teams needing real-time data and AI-powered analysis.
The advantage:
Spreadsheet-native approach means your team works in familiar tools while accessing enterprise-grade data capabilities.
4. Windsor.ai
Windsor.ai combines marketing data integration with built-in attribution modeling at transparent, affordable pricing. The platform includes all connectors and features across every plan tier.
Key strengths:
- 300+ connectors available on all plans
- Native attribution modeling included (not an add-on)
- Unlimited users across all pricing tiers
- Free plan available with 30-day trial
- Transparent pricing with no hidden connector fees
- SOC2 Type 2 compliance for enterprise security
Pricing:
Ranges from free to $499/month for professional plans, with enterprise options available. Straightforward pricing model avoids connector limitations.
Best for:
SMEs and marketers needing attribution insights without premium pricing.
Attribution advantage:
Helps you understand which channels drive real results, not just last-click conversions. Valuable for budget allocation and campaign optimization decisions.
5. Improvado
Improvado serves agencies and large organizations with powerful ETL capabilities and advanced data transformation features. The no-code platform handles complex marketing data challenges at scale.
Key strengths:
- 500+ connectors with deep data access
- Advanced data mapping and custom metrics creation
- No-code setup with strong customer support
- High scalability for enterprise-level data volumes
- Unlimited users included in plans
- Custom API endpoints for unique data sources
Pricing:
- Starts around $500/month
- Can reach $2,000-$5,000/month for enterprise needs
- All plans require custom quotes
Best for:
Large agencies and enterprises needing advanced data transformation and high scalability.
Complex scenario expertise:
- Normalizing data across multiple ad accounts
- Creating unified customer journey views
- Building custom attribution models for sophisticated marketing operations
6. Adverity
Adverity leads in enterprise marketing data intelligence with 600+ connectors and advanced analytical capabilities. The platform serves large organizations with complex data requirements and extensive compliance needs.
Key strengths:
- 600+ connectors – the most in the market
- Advanced data intelligence and transformation engine
- Enterprise-grade security with SOC2 Type 2 compliance
- Advanced attribution modeling with custom algorithms
- Sophisticated data mapping and metrics customization
- White-label capabilities for partner programs
Pricing:
Starts at $500+/month with custom enterprise contracts. Requires dedicated implementation and training.
Best for:
Large enterprises needing unmatched scalability and the most extensive integrations.
Enterprise strength:
Handles massive data volumes and provides deep analytical insights that drive strategic decisions across large marketing organizations.
7. Whatagraph
Whatagraph focuses on reliable marketing reporting with excellent uptime and ease of use. The platform excels at automated dashboard creation and client reporting for agencies.
Key strengths:
- 99.95% uptime with stable integrations
- White-labeling included on all plans
- Unlimited dashboards and reports
- 30-minute data refresh with custom metrics
- Automated sharing and live dashboard links
- Drag-and-drop interface with AI insights
Platform approach:
- Emphasizes reliability over connector quantity
- 55+ native integrations plus custom API access
- All features available across plan tiers without artificial limitations
Automation features:
- Template library and pre-built widgets speed up dashboard creation
- Automated sharing keeps stakeholders informed without manual intervention
Best for:
Agencies and marketers needing reliable, scalable reporting with strong automation.
Stop exporting data manually. Sync data from your business systems into Google Sheets or Excel with Coefficient and set it on a refresh schedule.
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8. Klipfolio
Klipfolio provides custom dashboard building capabilities with extensive integration options. The platform appeals to teams needing highly customized reporting solutions and advanced visualization controls.
Key strengths:
- Extensive integration library with broad platform support
- Custom dashboard builder with advanced controls
- Flexible data transformation capabilities
- Multiple visualization types and formatting options
- API access for custom data sources
- Advanced filtering and drill-down features
Pricing:
Varies by plan with features gated across tiers. Priority support and advanced features require higher-tier subscriptions.
Best for:
Teams needing custom dashboards who can handle steeper learning curves.
Customization trade-off:
Manual widget setup requires more time investment but provides granular control over dashboard appearance and functionality. Teams comfortable with complexity can create highly customized reporting solutions.
9. TapClicks
TapClicks specializes in white-label reporting for agencies with deep data access and efficient client onboarding. The platform provides granular data visibility especially for advertising platforms.
Key strengths:
- 250+ Instant On connectors with deep data granularity
- Template-based onboarding with reusable widgets
- Deep advertising data (demographics, creatives, detailed breakdowns)
- White-label capabilities for agency branding
- Real-time dashboards with automated exports
- Client management features for agency workflows
Pricing:
Agency-focused pricing scales with client management needs. Custom quotes accommodate different agency sizes and requirements.
Best for:
Agencies needing deep data access and efficient multi-client onboarding.
Advertising data depth:
Excels at providing breakdowns that surface-level connectors miss. However, some users report connection stability issues that require verification for specific use cases.
10. Make (Integromat)
Make takes a different approach with visual workflow automation across 2000+ applications. Rather than focusing solely on marketing data, it enables custom integrations and automated processes.
Key strengths:
- 2000+ app integrations covering business tools broadly
- Visual drag-and-drop workflow builder
- Highly customizable logic with conditional processing
- Advanced error handling and debugging tools
- Operations-based pricing scaling with usage
- No-code approach accessible to non-technical users
Pricing:
- Free: 1,000 operations monthly
- Core: $9/month
- Pro: $29/month
- Growth: $99/month
- Enterprise: Custom pricing
Best for:
Teams needing flexible automation across many business processes beyond marketing data.
Usage considerations:
Operations-based pricing means each workflow step counts, potentially making complex automations expensive. Works best for broad business process automation rather than specialized marketing data integration.
How to choose the right alternative
Consider these key factors when evaluating Portermetrics alternatives:
Connector requirements
- List every platform you need connected
- Verify each alternative supports your specific tools
- Don’t assume category coverage equals platform support
Data destinations
Determine where your data needs to flow:
- Spreadsheets: Google Sheets, Excel
- BI tools: Tableau, Power BI, Looker
- Data warehouses: Snowflake, BigQuery, Redshift
- Custom applications: APIs, webhooks
Team size and growth
- Factor in current users plus planned expansion
- Some tools charge per user while others offer unlimited access
- Consider onboarding complexity for new team members
Technical complexity
Assess your team’s comfort with:
- Setup complexity and initial configuration
- Data transformation requirements
- Ongoing maintenance needs
- Custom integration development
Budget constraints
Compare total costs including:
- Base platform fees
- Connector charges
- User limitations
- Premium features your team requires
- Hidden costs (setup, training, support)
Support requirements
Evaluate:
- Documentation quality and completeness
- Response times for technical issues
- Whether you need dedicated account management
- Community resources and training materials
Transform scattered data into strategic insights
Marketing data fragmentation wastes time and obscures insights that drive growth. The right integration platform transforms scattered information into actionable intelligence that guides strategic decisions.
Each alternative offers unique strengths:
- Funnel.io’s extensive connectors for comprehensive coverage
- Supermetrics’ spreadsheet focus for familiar workflows
- Coefficient’s live data and AI capabilities for intelligent analysis
- Windsor.ai’s built-in attribution for performance insights
The best choice depends on your specific requirements, team structure, and growth plans.
Key decision factors:
- Match connector needs to platform capabilities
- Align complexity with team technical skills
- Balance features against budget constraints
- Consider growth trajectory and scalability requirements
Stop wrestling with manual data exports and stale reports. Transform your marketing analysis with live data connections that keep your insights current and actionable. Get started with a solution that fits your workflow and scales with your business.
