Time is money. Lead scoring software helps you stop wasting both.
The right lead scoring tool transforms raw contact data into actionable sales intelligence. But with dozens of lead scoring software options available, choosing the right platform can be overwhelming.
Let’s compare the top lead scoring solutions to find your perfect match.
Lead Scoring Software Feature Comparison Table
| Tool | Starting Price | Key Features | Best For |
| Coefficient | Free | Data automation, live updates | Spreadsheet users |
| HubSpot | Free CRM | Predictive lead scoring, all-in-one | Mid-size businesses |
| Salesflare | $31.60 per user/month | Automated data capture | Small teams |
| ActiveCampaign | $19/month | Email + CRM integration | Email marketers |
| LeadSquared | $25/user/month | Lead management | Sales teams |
| Zapier | Free | Automation workflows | Integration needs |
| Breadcrumbs | Free | Predictive scoring | Data-driven teams |
| InsideSales | Custom | Sales engagement | Enterprise |
| Salesforce | $25/user/month | Advanced CRM | Large organizations |
1. Coefficient
Coefficient transforms how teams handle lead scoring by bringing live data and automation directly into spreadsheets.
While not a traditional lead scoring platform, it enables teams to build custom lead scoring models with live data from across their entire tech stack.
Highlights
- Real-time data synchronization
- Custom automation workflows
- AI-powered insights
- Spreadsheet-native interface
Pros
- Combines AI capabilities with live data connections from multiple sources (CRM, marketing, finance)
- Automates report distribution and alerts via Slack/email when lead scores change or hit thresholds
- Enables immediate implementation with no coding—create custom scoring modelsand push lead scores back to your CRM with 2-way sync.
Cons
- Lacks some advanced enterprise features like pre-built ML models
Pricing (As of Mar 2025)
- Free Plan: Up to 3 data sources, 5,000 rows
- Starter: $49/month (3 data sources, 500 refreshes)
- Pro: $99/month/user (6 data sources, unlimited imports)
- Enterprise: Custom pricing
Support Options
- Standard Support: Email support during business hours, community access
- Premium Support: Faster response times, priority support channels
- Enterprise Support: 24/7 support, dedicated technical account manager
#2 HubSpot
HubSpot’s all-in-one marketing platform includes a robust lead scoring tool that leverages demographic, firmographic, and behavioral data from the HubSpot CRM. Its intuitive interface and seamless integration make it a top choice for sales and marketing teams.
Highlights
- Predictive lead scoring powered by AI (Enterprise only)
- Customizable scoring criteria
- Seamless integration with HubSpot CRM and marketing automation
Pros
- User-friendly interface compared to other tools like Salesforce
- All-in-one platform with CRM, marketing automation, and lead scoring
Cons
- You can only use data from HubSpot
- You can’t see how scores changed over time
- You need Enterprise access for advanced features like automated lead scoring in HubSpot
- You can’t use OR conditions in scoring rules
- Score changes affect all contacts at once
- You can’t export scoring rules for review
- You get 100 scoring rules maximum
Pricing (As of Mar 2025)
- Free CRM: Basic features
- Sales Hub Starter: $20/month (2 users)
- Professional: $500/month (5 users)
- Enterprise: $1,200/month (10 users)
Support
HubSpot provides 24/7 phone and email support, as well as an extensive knowledge base, community forum, and HubSpot Academy for training.
#3 Salesflare
Salesflare is a CRM-centric lead scoring platform that automatically tracks and scores leads based on their interactions with your emails, website, and other touchpoints. Its integration with popular communication tools makes it a strong contender for small to medium-sized businesses.
Highlights
- Automated lead tracking and scoring
- Integration with Gmail, Outlook, and popular business tools
- AI-powered insights and suggestions
Pros
- Time-saving automation features, such as email tracking and contact synchronization
- Intuitive interface that’s easy to navigate
Cons
- Lacks integration with popular messaging apps like WhatsApp and Facebook Messenger
- Limited customization options compared to more advanced tools
Pricing (As of Mar 2025)
- Growth – $31.60 per user/month
- Pro – $53.40 per user/month
- Enterprise – $108.00 per user/month ($540/month for 5 users)
Support
Salesflare offers email support, live chat, and an online knowledge base.
#4 ActiveCampaign
ActiveCampaign is an email marketing and automation platform that includes a powerful lead scoring tool. Its advanced segmentation and personalization features make it a top choice for businesses looking to nurture leads and drive conversions.
Highlights
- Lead scoring based on email engagement, website behavior, and custom criteria
- Advanced segmentation and personalization
- Integration with popular CRM and e-commerce platforms
Pros
- Regular updates and improvements to the software
- User-friendly mobile app for managing campaigns on the go
Cons
- Limited focus on core CRM functionality beyond lead scoring and email marketing
- Pricing can be steep for businesses with large contact lists
Pricing (As of Mar 2025)
- Lite: $19/month (1,000 contacts)
- Plus: $59/month (1,000 contacts)
- Professional: $99/month (1,000 contacts)
- Enterprise: Custom pricing
Support
ActiveCampaign provides email and live chat support, as well as an extensive knowledge base and community forum.
#5 LeadSquared
LeadSquared is a comprehensive lead management and scoring platform designed for high-velocity sales teams. Its robust features and customization options make it a strong choice for businesses with complex sales processes.
Highlights
- AI-powered lead scoring and prioritization
- Customizable lead capture forms and workflows
- Integration with popular marketing and advertising platforms
Pros
- Smooth migration process from other software
- Seamless integration with online lead generation platforms
Cons
- Limited functionality for other departments like HR and finance
- Steep learning curve for advanced features and customization
Pricing (As of Mar 2025)
As of Mar 2025, LeadSquared’s pricing is available upon request.
Support
LeadSquared offers email, phone, and live chat support, as well as an online knowledge base and training resources.
#6 Zapier
Zapier is an automation platform that connects over 3,000 apps, enabling businesses to create custom workflows and integrations. While not a dedicated lead scoring tool, Zapier can automate lead scoring processes by connecting your CRM, marketing automation, and other tools.
Highlights
- Automate lead scoring workflows without coding
- Connect and sync data between 3,000+ apps
- Customizable triggers and actions
Pros
- Intuitive interface that’s easy to navigate
- Saves time by automating manual tasks and data entry
Cons
- Pricing based on automation runs can be costly for large-scale imports
- Limited customization options compared to dedicated lead scoring tools
Pricing (As of Mar 2025)
- Free: 100 tasks/month
- Starter: $29.99/month (750 tasks)
- Professional: $73.50/month (2,000 tasks)
- Team: $103.50/month (50,000 tasks)
Support
Zapier provides email support, an extensive knowledge base, and a community forum.
#7 Breadcrumbs
Breadcrumbs is a predictive lead scoring platform that leverages AI and machine learning to identify high-quality leads based on their product usage and engagement. Its integration with popular product analytics and CRM tools makes it a strong choice for SaaS businesses.
Stop exporting data manually. Sync data from your business systems into Google Sheets or Excel with Coefficient and set it on a refresh schedule.
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Highlights
- Predictive lead scoring based on product usage data
- Seamless integration with Pendo, Mixpanel, and other analytics tools
- Customizable scoring models and criteria
Pros
- Quick setup and integration with existing tools
- Accurate predictive models based on product usage data
Cons
- Output can be difficult to interpret without proper data formatting
- Pricing information not readily available on website
Pricing (As of Mar 2025)
- Free: Basic features
- Pro: $400/month
- Business: $1,600/month
- Enterprise: From $2,800/month
Support
Breadcrumbs offers email support and an online knowledge base.
#8 InsideSales
InsideSales is a sales acceleration platform that includes predictive lead scoring, dialers, and other tools to help sales teams prioritize and engage with the most promising leads. Its integration with popular CRM platforms makes it a strong choice for businesses with high-volume sales operations.
Highlights
- Predictive lead scoring based on demographic, firmographic, and behavioral data
- Automatic lead prioritization and distribution
- Integration with Salesforce, Microsoft Dynamics, and other CRM platforms
Pros
- Helps sales teams stay organized and focused on the most promising leads
- Excellent customer service and support
Cons
- Lack of transparency for support and update timelines
- Occasional unexpected downtime without timely resolution
Pricing (As of Mar 2025)
As of Mar 2025, InsideSales’ pricing is available upon request.
Support
InsideSales provides phone, email, and live chat support, as well as an online knowledge base and training resources.
#9 Salesforce
Salesforce is a comprehensive CRM platform that includes lead scoring capabilities as part of its Sales Cloud offering. Its robust features, customization options, and scalability make it a top choice for medium to large businesses with complex sales processes.
Highlights
- Lead scoring based on demographic, firmographic, and behavioral data
- Customizable scoring models and criteria
- Seamless integration with Salesforce’s marketing automation and analytics tools
Pros
- Robust automation features for lead tracking and management
- Highly customizable to fit specific business needs and processes
Cons
- Steep learning curve due to its extensive feature set and customization options
- Higher price point compared to other lead scoring tools
Pricing
As of Mar 2025, Salesforce’s Sales Cloud pricing starts at $25/user/month for the Essentials plan.
Support
Salesforce offers 24/7 phone support, email support, live chat, an extensive knowledge base, and a community forum.
How to Select a Lead Scoring Software Tool
When evaluating different lead scoring software options, consider these key factors:
- Integration capabilities: Look for tools that seamlessly integrate with your existing CRM, marketing automation platforms, and other systems to ensure smooth data flow and consistent lead management.
- Customization options: Choose a tool that allows you to tailor scoring models to fit your specific business needs and set your own lead scoring parameters.
- Analytics and reporting: Select a tool with robust analytics and reporting features to monitor the effectiveness of your lead scoring model.
- User interface: Opt for an intuitive and user-friendly tool to ensure easier adoption by your team.
- Technical support: Consider the vendor’s technical support offerings, including promptness, reliability, and communication channels.
- Scalability: Ensure the tool can handle growing data capacity and integrate with other tools as your business expands.
- Data sources: Look for tools that can incorporate various data sources, including behavioral, demographic, CRM, and third-party data.
- AI and machine learning: Consider tools that leverage advanced technologies for more accurate and dynamic scoring.
- Vendor experience: Evaluate the vendor’s industry experience and track record with similar companies.
- Free trial availability: Many tools offer free trials to assess capabilities and fit before committing.
Coefficient is the best universal lead scoring software
Choosing the right lead scoring software can significantly impact your sales team’s efficiency and success. By evaluating your specific needs and comparing the features, pricing, and user reviews of these top lead scoring tools, you can find the best fit for your business.
Ready to take your lead scoring to the next level? Start your free trial with Coefficient today and experience the power of automated data integration and custom modeling in your favorite spreadsheet interface.
