Bubble Chart Google Sheets: Data Visualization Guide

Published: December 17, 2023 - 2 min read

Julian Alvarado

Bubble charts in Google Sheets offer a dynamic way to visualize complex data. Ideal for B2B SaaS companies, these charts help analyze customer engagement, sales performance, and other key metrics.

This guide will walk you through creating and customizing bubble charts, with practical examples specific to business operations.

Creating a Bubble Chart in Google Sheets

Data Preparation

Before creating a bubble chart, it’s crucial to prepare your data properly. Make sure your dataset is clean, organized, and structured in a way that corresponds to your desired chart.

In this example, we’re analyzing a company’s customer engagement metrics.

Organized data in Google Sheets for bubble chart

After arranging your data, highlight the dataset. Click Insert > Chart.

Inserting a chart in Google Sheets.

In the Chart Editor, under Scatter, select Bubble chart.

Selecting bubble chart type in Google Sheets

Customizing the Chart

Once your bubble chart is created, you can customize its appearance and settings using the Chart Editor present on the right side of the screen.

You can modify chart title, axis titles, legend, colors, and other aspects. Here are some tips for customization:

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  • Adjust the chart title and axis titles using the Customize tab.
  • Change bubble colors by using the Series section and selecting different colors for each data group.
  • Control bubble sizes by adjusting the Size Axis setting to get the desired range.
Customizing bubble chart in Google Sheets.

Advanced Features of Bubble Chart

Bubble Size Control

One of the advanced features of bubble charts in Google Sheets is the ability to control the size of the bubbles. The size of the bubbles can be used to represent a third data dimension, adding more depth to the visualization.

In Google Sheets, you can easily adjust the bubble size by mapping a data column to the size variable in the chart editor.

Map a data column, like ‘Active Users’, to control bubble size.

Advanced features of bubble chart in Google Sheets.

Tips and Tricks

  • Avoid clutter: Too many bubbles can make your chart hard to read.
  • Use contrasting colors for different data groups for better visualization.
  • Regularly update your data for dynamic charting.


Mastering bubble charts in Google Sheets can transform your data storytelling, especially in a business context.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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