How to Connect WordPress to Excel

Last Modified: June 25, 2024 - 3 min read

Julian Alvarado
Connect WordPress to Excel

WordPress is a powerful content management system that helps businesses create and manage their websites. By connecting WordPress to Microsoft Excel with Coefficient, you can easily import your website data into a spreadsheet for further analysis and reporting.

Follow this quick tutorial to set up the integration and start pulling in your WordPress data into Excel in minutes.

Prefer video? Watch the tutorial here!

Advantages of Analyzing WordPress Data in Excel

  • Gain a comprehensive view of all your posts, pages, comments, and categories in one central spreadsheet
  • Analyze your content performance with Excel’s powerful data manipulation and visualization features
  • Create custom content reports and dashboards to share with your team and stakeholders
  • Combine WordPress data with other data sources for deeper insights and decision-making

Step-by-Step Guide: Connecting WordPress to Excel

Before you begin, install the Coefficient add-in for Excel if you haven’t already.

Step 1. Install Coefficient

You can either get started here or open Excel from your desktop or in Office Online. Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Opening Excel from the desktop or Office Online and navigating to ‘File’ > ‘Get Add-ins’.

Type “Coefficient” in the search bar and click ‘Add.’

Searching for “Coefficient” in the add-ins search bar and clicking ‘Add.’

Follow the prompts in the pop-up to complete the installation.

Once finished, you will see a “Coefficient” tab in the top navigation bar. Click ‘Open Sidebar’ to launch Coefficient.

Clicking ‘Open Sidebar’ under the “Coefficient” tab in the Excel navigation bar.

Step 2: Add WordPress as a data source

Open the Coefficient sidebar in Excel

Click “Add a Data Source” and select WordPress from the list

Selecting WordPress from the list of data sources in the Coefficient sidebar.

Enter your WordPress site URL and authorize the connection

Entering your WordPress site URL and authorizing the connection.

Step 3: Select the data to import

Return to WordPress after authorization is compete. Select “Start from Scratch.”

Returning to WordPress and clicking “Start from Scratch” after authorization.

Choose an object to import: Posts, Pages, Comments, or Categories

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Choosing an object to import: Posts, Pages, Comments, or Categories in WordPress.

Click “Preview” to see available data fields

Clicking “Preview” to see available data fields in WordPress.

Select the fields to include, rename columns if desired, and reorder them to match your preferred spreadsheet layout

Selecting fields to include, renaming columns, and reordering them to match the preferred layout.

Step 4: Import the data into Excel

Click “Import” to pull the selected WordPress data into a new Excel sheet

Clicking “Import” to pull the selected WordPress data into a new Excel sheet.

Step 5. Set Up Auto-Refresh

After importing your data into your spreadsheet, you can activate Coefficient’s auto-refresh scheduler for automatic updates.

Just select your frequency (hourly, daily, or weekly) and the specific time, and Coefficient will handle the rest.

Activating Coefficient’s auto-refresh scheduler in Excel for data updates.

Use Cases for WordPress Data in Excel

  • Monitor content performance: Import key metrics like post views, comments, and social shares. Identify top-performing content and optimize underperforming posts.
  • Streamline content audits: Pull in all your posts and pages to easily assess your content inventory. Identify gaps and opportunities for improvement.
  • Analyze user engagement: Import comments data to gauge reader engagement and sentiment. Respond to comments directly from your spreadsheet.

Tips for Using Live WordPress Data in Excel

  • Automate data refreshes to sync new WordPress content and metrics into your spreadsheets on a set schedule
  • Use Excel charts and pivot tables to visualize content trends and patterns
  • Create spreadsheet templates to standardize content reporting and analysis across your team

Simplify Content Management by Connecting WordPress to Excel

Coefficient makes it easy to import your WordPress data into Excel for more flexible analysis and reporting. With just a few clicks, you can sync all your key content data and start uncovering actionable insights to improve your website performance.

Ready to get started? Install Coefficient and connect WordPress to your spreadsheets today:

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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