How to Connect Facebook to Excel

Last Modified: August 2, 2024 - 6 min read

Julian Alvarado

Want to level up your Facebook marketing game? Connecting Facebook to Excel is your secret weapon.

This powerful combo lets you dive deep into your social media data, spot trends, and make smarter decisions about your campaigns.

Let’s break down why you need to connect Facebook to Excel and how it can transform your marketing strategy

Benefits of Connecting Facebook to Excel

Connecting Facebook to Excel offers several key benefits for businesses looking to optimize their social media strategy:

  1. Turn Data into Dollars: Pull your Facebook ad performance straight into Excel and watch the magic happen. Create pivot tables to see which ads are crushing it and which are burning cash. Spot opportunities to boost your ROI that you’d miss just staring at the Facebook Ads Manager.
  2. Know Your Audience Inside and Out: Dump all that juicy engagement data into Excel and slice it any way you want. Figure out when your followers are most active, what content gets them talking, and how to tailor your message for maximum impact. It’s like having a direct line to your audience’s brain.
  3. Build Boss-Impressing Reports in a Snap: Merge your Facebook stats with other marketing data in Excel to create jaw-dropping reports. Show exactly how your social efforts are driving leads, sales, and brand awareness. Proof that your Facebook game is on point, all in one pretty package.

Connecting Facebook to Excel: 3 Methods

Method 1| Coefficient: No-Code, Fully Automated

Coefficient is a powerful data integration tool that makes connecting Facebook to Excel a breeze. It allows marketers to effortlessly pull Facebook insights into spreadsheets, enabling deeper analysis and more impactful reporting of your social media efforts.

With Coefficient, you can automate the flow of Facebook data into Excel, saving time and ensuring you’re always working with the most up-to-date information. This means less time wrestling with data exports and more time optimizing your Facebook strategy.

Pros

  • Automated data syncing keeps information up-to-date
  • Pre-built templates save time on analysis and reporting
  • Combines data from multiple sources for comprehensive insights

Cons

  • Requires a paid subscription

To install Coefficient, open Excel from your desktop or in Office Online.

Click â€˜File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Getting more add-ins

Type “Coefficient” in the search bar and click  â€˜Add.’

Searching for Coefficient

A pop-up will open up. Follow the prompts to complete the installation.

Following installation prompts

Once finished, you will see a “Coefficient” tab at the top navigation bar.

Click ‘Open Sidebar’ to launch Coefficient.

Coefficient tab in navigation bar

Select â€˜Import from…’

Launching Coefficient sidebar

Scroll down until you find Facebook Insights and click ‘Connect.’

Connecting to Facebook Insights

Follow the prompts to authorize Coefficient to your Facebook account.

Authorizing Coefficient access

Enter your Facebook Insights (Social) email and password, then click “Log In”. If successful, you will be redirected back to your sheet and you can now start creating Facebook Insights imports.

Logging in to Facebook Insights

After authorizing your account, return to Facebook Insights from the menu and click ‘Start from scratch.’

Starting from scratch in Facebook

Select the type of Facebook Insight you want to import from (eg. Page Insights) then hit “Next”.

Selecting Facebook Insight type

Select the fields needed for your Metrics, Aggregation Period, and Dimensions. Click inside the white box area for each section to search for the fields you need. The data previewer shows a sneak peek of the data from the fields you select.

Selecting fields for import

Customize your import by adding filters and/or row limits as needed. Click the “Refresh Preview” option to update the sample data based on the customizations that are added. Then “Import”.

Customizing import settings

Congratulations on your first import using Coefficient’s Facebook Insights connector.

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Importing Facebook data

You can also set up automatic data updates to schedule data syncs between Facebook and Excel. Choose whether to run daily, hourly, or weekly automatic data updates.

etting up automatic updates

With automatic data updates, your Facebook insights data is always up-to-date in your spreadsheet. That means you can build live dashboards and reports on top of the data without performing cumbersome manual updates.

Method 2: Manual CSV

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Facebook Insights allows you to export data directly from the platform as a CSV file, which can then be opened and analyzed in Excel. This method is free and accessible to all Facebook users, making it a simple way to access your Facebook data for ad-hoc analysis.

Use Cases

  • Quickly accessing Facebook data for ad-hoc analysis
  • Importing Facebook data into other tools or databases
  • Sharing data with team members or clients

Pros

  • Free and accessible to all Facebook users
  • Provides raw data for custom analysis and reporting
  • Does not require any additional tools or integrations

Cons

  • Manual process that must be repeated for each data export
  • Limited to the data and metrics available in Facebook Insights
  • Requires manual data cleaning and formatting in Excel

Step-by-Step Tutorial

  1. Go to your Facebook Page Insights
  2. Click on the “Export Data” button in the top right corner
  3. Select the data type, date range, and file format (CSV) for your export
  4. Click “Export Data” and wait for the file to be generated
  5. Open the CSV file in Excel and start analyzing your Facebook data

Method 3: Dataslayer

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Dataslayer is a browser extension that allows you to connect Facebook data to Excel, providing an automated solution for data syncing and analysis. With Dataslayer, users can easily export Facebook data to Excel without the need for manual data entry.

Use Cases

  • Automating Facebook data imports into Excel
  • Combining Facebook data with other data sources in Excel
  • Creating custom dashboards and reports in Excel

Pros

  • Automated data syncing saves time and ensures data accuracy
  • Integrates with multiple platforms beyond just Facebook
  • Provides flexibility for custom analysis and reporting in Excel

Cons

  • Requires a browser extension to be installed
  • May have limitations on the amount of data that can be synced
  • Has a cost for premium features and support

Step-by-Step Tutorial

  1. Install the Dataslayer browser extension
  2. Log in to your Facebook account and navigate to the data you want to export
  3. Click on the Dataslayer icon in your browser and select “Export to Excel”
  4. Choose the data fields and date range for your export
  5. Open the exported file in Excel and start analyzing your Facebook data

Analyze Facebook Data Seamlessly in Excel

Connecting Facebook to Excel enhances your social media analytics. But choosing the right method and keeping data current can be challenging.

Coefficient offers automated data syncing from Facebook to Excel, with pre-built templates for quick insights. Optimize your social media strategy today.

Sync Live Data into Your Spreadsheet

Connect Google Sheets or Excel to your business systems, import your data, and set it on a refresh schedule.

Try the Spreadsheet Automation Tool Over 500,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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