How to Connect Microsoft Bing Ads to Google Sheets

Last Modified: May 7, 2024 - 6 min read

Julian Alvarado

Microsoft Ads is a leading online advertising platform that enables businesses to reach their target audience and drive conversions. By connecting Microsoft Ads to Google Sheets, you can seamlessly import your advertising data into a spreadsheet for in-depth analysis and reporting.

This tutorial will walk you through three methods of setting up the integration and fetching your Microsoft Ads data into Google Sheets.

Advantages of Using Google Sheets to Analyze Microsoft Bing Ads Data

  • Centralized advertising data: Consolidate your Microsoft Ads data in one place, making it easier to access and analyze your advertising performance.
  • Customizable reporting: Create custom reports and dashboards in Google Sheets to gain insights into your advertising campaigns’ performance.
  • Collaborative analysis: Share your Microsoft Ads data with team members and collaborate on advertising analysis and decision-making in real time.

Connecting Microsoft Bing Ads to Google Sheets: 3 Methods

Method 1: No-code with Coefficient

Coefficient is a Google Sheets add-on that enables seamless integration with various data sources, including Microsoft Ads.

With its user-friendly interface and powerful features, Coefficient simplifies the process of importing and analyzing your advertising data in Google Sheets.

Prefer a video tutorial? Check out this video below!

Step 1: Install Coefficient

Navigate to the top menu and click ‘Extensions’ > Add-ons > Get add-ons.

Navigating through the top menu in Google Sheets to click 'Extensions', then 'Add-ons', and selecting 'Get add-ons'.

This will launch Google Workspace Marketplace.

Type “Coefficient” in the search bar. Select the first app that appears.

yping "Coefficient" in the Google Sheets search bar and selecting the first app that appears

Grant Coefficient access your Google Account by clicking ‘Allow,’ when prompted.

Granting Coefficient access to your Google Account by clicking 'Allow' when prompted in Google Sheets.

Coefficient will appear in the extension menu of Google Sheets.  

Navigate to the app and click ‘Launch.’

Navigating to the Coefficient app and clicking 'Launch', where Coefficient opens on the right-hand side of your Google Sheets spreadsheet.

Coefficient will open on the right-hand side of your spreadsheet.

In the Coefficient sidebar, clicking on "Import From" and selecting "Microsoft Ads" from the list of Sources.

Step 2: Add Microsoft Ads as a data source in Coefficient

In the Coefficient sidebar, click on “Import From” and select “Microsoft Ads” under Sources.

Clicking "Connect" and then "Authorize" in Coefficient to grant access to your Microsoft Ads account within Google Sheets

Step 3: Authorize the connection to your Microsoft Ads account

Click “Connect” and then “Authorize” to grant Coefficient access to your Microsoft Ads account.

Signing in to your Microsoft account when prompted to secure access for importing data into Google Sheets.

Sign in to your Microsoft account when prompted.

Starting from scratch in Coefficient to open a new import window for Microsoft Ads data in Google Sheets.

Step 4: Select a report type and metrics

Once connected, click “Start from scratch” to open a new import window.

Selecting an Ads account and choosing a report type, such as "Campaign Performance" for import in Google Sheets via Coefficient.

Select an Ads account and choose a report type, such as “Campaign Performance.”

Choosing specific metrics like "Conversion Rate" for your Microsoft Ads report in Google Sheets.

Select the desired metrics for your report, such as “Conversion Rate.”

Adding or switching dimensions and applying filters or changing time granularity for the Microsoft Ads report in Google Sheets

Step 5: Customize dimensions, time granularity, and filters

Add or switch dimensions under the “Dimensions” section. You can also change the time granularity or apply filters based on metrics.

Clicking "Import" to fetch the Microsoft Ads data into your Google Sheets spreadsheet via Coefficient.

Step 6: Import the data and set up auto-refresh

Click “Import” to fetch the Microsoft Ads data into your Excel spreadsheet.

coefficient in yoru spreadsheet

As the final step, you can set up an auto-refresh schedule (hourly, daily, or weekly) or choose “Not right now” to set it up later.

Setting up an auto-refresh schedule (hourly, daily, or weekly) or opting to set up later for the imported Microsoft Ads data in Google Sheets.


  • Easy-to-use interface for importing data from Microsoft Ads
  • Automatically refreshes data on a schedule to keep your reports up-to-date
  • Allows for customization of report dimensions, metrics, and filters
  • Provides a seamless integration between Microsoft Ads and Google Sheets


  • Requires a subscription to Coefficient after the free trial period

Method 2: Manually as a CSV

Exporting Microsoft Ads data as a CSV file is a straightforward method for importing static data into Google Sheets. Although it lacks the automation and real-time updates of other methods, it’s a reliable option for one-time or occasional data imports.

Step 1. Sign in to your Microsoft Ads account

anually downloading Microsoft Ads data as a CSV file after signing in to your account.

Step 2. Navigate to the Campaigns. Select the campaigns you want to export.

Step 3. Click on Download to save the selected data in the CSV format.

Opening a new Google Sheets spreadsheet as the first step for data import or scripting.

Once you have downloaded the data in the CSV format, proceed with importing it into Google Sheets.


  • Fast and reliable for static imports


  • Data does not update automatically, requiring manual exports for the latest information
  • Manual copy-pasting of data can lead to errors and inconsistencies
  • Time-intensive process, especially for larger datasets or frequent updates

Method 3: Google Apps Script

Apps Script is a scripting language built into Google Sheets that allows you to extend its functionality and automate tasks. Follow these steps to use Apps Script to connect Microsoft Ads to Google Sheets:

Step 1. Open a new Google Sheets spreadsheet.

Opening a new Google Sheets spreadsheet as the first step for data import or scripting

Step 2. Click on “Extensions” > “Apps Scripts” to open the Apps Script editor.

Clicking on "Extensions" then "Apps Scripts" to open the Google Apps Script editor from Google Sheets.

Step 3. In the script editor, paste the following code:

function importMicrosoftAdsData() {

  var spreadsheet = SpreadsheetApp.getActiveSpreadsheet();

  var sheet = spreadsheet.getActiveSheet();

  var apiUrl = “”;

  var accessToken = “YOUR_ACCESS_TOKEN”;

  var accountId = “YOUR_ACCOUNT_ID”;

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  var reportType = “YOUR_REPORT_TYPE”;

  var reportColumns = “YOUR_REPORT_COLUMNS”;

  var headers = {

    “Authorization”: “Bearer ” + accessToken,

    “Content-Type”: “application/json”


  var payload = {

    “AccountId”: accountId,

    “ReportType”: reportType,

    “Columns”: reportColumns


  var options = {

    “method”: “post”,

    “headers”: headers,

    “payload”: JSON.stringify(payload)


  var response = UrlFetchApp.fetch(apiUrl, options);

  var data = response.getContentText();

  var csv = Utilities.parseCsv(data);

  sheet.getRange(1, 1, csv.length, csv[0].length).setValues(csv);


Pasting specified code with your personal Microsoft Ads details into the Google Apps Script editor to automate tasks or fetch data


a screenshot of a screenshot of a computer screen

Step 5. Save the script and run the importMicrosoftAdsData function. Your data will automatically populate your spreadsheet.

Note: You may need to authorize the script the first time you run it due to Google’s security policies.


  • Allows for customization and automation using JavaScript
  • Integrates directly with Google Sheets without the need for third-party services


  • Requires knowledge of JavaScript and the Microsoft Advertising API
  • Time-consuming to set up and maintain
  • Limitations on the amount of data that can be imported due to Google Sheets’ quotas and limits

Connect Microsoft Bing Ads to Google Sheets in Seconds with Coefficient

Connecting Microsoft Ads to Google Sheets using Coefficient streamlines the process of importing and analyzing your advertising data.

By following this tutorial, you can easily fetch your Microsoft Ads data into a Google Sheets spreadsheet and take advantage of the powerful analysis tools available in Google Sheets to gain valuable insights into your advertising performance.

Start using Coefficient today to supercharge your Microsoft Ads data analysis workflow.

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Try the Spreadsheet Automation Tool Over 350,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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