How to Connect Microsoft Bing Ads to Excel

Last Modified: May 7, 2024 - 4 min read

Julian Alvarado

Microsoft Ads is a leading online advertising platform that enables businesses to reach their target audience and drive conversions.

By connecting Microsoft Ads to Excel using Coefficient, you can seamlessly import your advertising data into a spreadsheet for in-depth analysis and reporting.

This tutorial will walk you through the steps of setting up the integration and fetching your Microsoft Ads data into Excel.

Advantages of Using Excel to Analyze Microsoft Bing Ads Data

  • Familiar interface: Excel provides a well-known interface for advertising data analysis, making it easy for users to navigate and work with Microsoft Ads data.
  • Powerful analysis tools: Excel offers a wide range of built-in functions, formulas, and pivot tables to help you analyze and visualize your advertising data.
  • Flexible reporting: Create custom advertising reports and dashboards in Excel to share insights with stakeholders and make data-driven decisions.

Connecting Microsoft Bing Ads to Excel: 2 Methods

Method 1: Coefficient

Coefficient is a Excel add-in that enables seamless integration with various CRMs and other data sources, including Microsoft Ads.

With its no-code, user-friendly interface, Coefficient streamlines the process of importing and analyzing your advertising data in Excel.

Step 1: Instal Coefficient

Open Excel from your desktop or in Office Online.

Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Opening Excel and accessing the Add-ins store by clicking 'File' > 'Get Add-ins' > 'More Add-Ins'.

Type ‘Coefficient’ in the search bar and click  ‘Add.’

Typing 'Coefficient' in the Excel search bar and clicking the 'Add' button to start the installation.

A pop-up will open up. Follow the prompts to complete the installation.

Observing a new 'Coefficient' tab in the top navigation bar of Excel after installation.

Once finished, you will see a ‘Coefficient’ tab at the top navigation bar.

Click ‘Open Sidebar’ to launch Coefficient.

Launching Coefficient by clicking 'Open Sidebar' in Excel to start importing data.

With Coefficient installed, you’re now ready to import your Microsoft Bing Ads data into Excel. Let’s walk through the process step by step:

Step 2: Add Microsoft Ads as a data source in Coefficient

In the Coefficient sidebar, click on “Import From” and select “Microsoft Ads” under Sources.

In Excel's Coefficient sidebar, initiating data import by selecting 'Microsoft Ads' as the data source.

Step 3: Authorize the connection to your Microsoft Ads account

Click “Connect” and then “Authorize” to grant Coefficient access to your Microsoft Ads account.

Connecting and authorizing Coefficient to access your Microsoft Ads account in Excel.

Sign in to your Microsoft account when prompted.

signing into your Microsoft account for authorization while using Coefficient in Excel.

Step 4: Select a report type and metrics

Once connected, click “Start from scratch” to open a new import window.

Starting a new import session in Coefficient for Excel by selecting 'Start from scratch'.

Select an Ads account and choose a report type, such as “Campaign Performance.”

Selecting an Ads account and choosing a report type, like 'Campaign Performance', in Coefficient for Excel

Select the desired metrics for your report, such as “Conversion Rate.”

Choosing specific report metrics such as 'Conversion Rate' in Coefficient for Excel.

Step 5: Customize dimensions, time granularity, and filters

Add or switch dimensions under the “Dimensions” section. You can also change the time granularity or apply filters based on metrics.

Coefficient Excel Google Sheets Connectors
314,000 Pros Sync Live Data from Their Business Systems into Spreadsheet

Stop exporting data manually. Sync data from your business systems into Google Sheets or Excel with Coefficient and set it on a refresh schedule.

Customizing report dimensions, adjusting time granularity, and applying filters in Coefficient for Excel.

Step 6: Import the data and set up auto-refresh

Click “Import” to fetch the Microsoft Ads data into your Excel spreadsheet.

Importing Microsoft Ads data into Excel and setting up an auto-refresh schedule using Coefficient

Asthe final step, you can set up an auto-refresh schedule (hourly, daily, or weekly) or choose “Not right now” to set it up later.

setting up auto-refresh in coefficient


  • User-friendly interface for importing data from Microsoft Ads
  • Automatically refreshes data on a schedule to keep your reports up-to-date
  • Allows for customization of report dimensions, metrics, and filters
  • Offers a seamless integration between Microsoft Ads and Excel


  • Requires a subscription to Coefficient after the free trial period

Method 2: Manually with CSV

Exporting Microsoft Ads data as a CSV file is a straightforward method for importing static data into Excel. Although it lacks the automation and real-time updates of other methods, it’s a reliable option for one-time or occasional data imports.

Step 1. Sign in to your Microsoft Ads account

Signing into your Microsoft Ads account to prepare for data export.

Step 2. Navigate to the Campaigns. Select the campaigns you want to export.

Step 3. Click on Download to save the selected data in the CSV format.

Navigating to the Campaigns tab and selecting campaigns to export as CSV in Microsoft Ads.

Once you have downloaded the data in the CSV format, proceed with importing it into Excel.


  • Fast and reliable for static imports


  • Data does not update automatically, requiring manual exports for the latest information
  • Manual copy-pasting of data can lead to errors and inconsistencies
  • Time-intensive process, especially for larger datasets or frequent updates

Connect Microsoft Bing Ads to Excel in Seconds with Coefficient

Connecting Microsoft Ads to Excel using Coefficient simplifies the process of importing and analyzing your advertising data.

By following this tutorial, you can easily fetch your Microsoft Ads data into an Excel spreadsheet and leverage the powerful analysis tools available in Excel to uncover valuable insights into your advertising performance. Start using Coefficient today to enhance your Microsoft Ads data analysis workflow.

Sync Live Data into Your Spreadsheet

Connect Google Sheets or Excel to your business systems, import your data, and set it on a refresh schedule.

Try the Spreadsheet Automation Tool Over 350,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
350,000+ happy users
Wait, there's more!
Connect any system to Google Sheets in just seconds.
Get Started Free

Trusted By Over 20,000 Companies