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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing your Microsoft Ads ad group performance metrics in Excel gives marketers the power to create custom reports, identify optimization opportunities, and make data-driven decisions faster.
Instead of manually exporting data that quickly becomes outdated, you can establish a live connection that automatically updates your dashboards.
TLDR
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Step 1:
Install the Coefficient add-in from the Office Add-ins store
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Group Performance data using Coefficients import wizard
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Step 4:
Set up auto-refresh to keep your data updated automatically
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Begin by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Group Performance Data
After connecting your Microsoft Ads account, you can import your Ad Group Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Group Performance” from the list of available objects
- Choose which metrics and dimensions you want to import
- Apply any filters to limit the data (e.g., specific campaigns, date ranges)
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Microsoft Ads Performance
With your Ad Group Performance data now in Excel, you can create pivot tables, charts, and custom formulas to gain deeper insights. Track key metrics like clicks, impressions, CTR, cost, and conversions all in one place.
For more advanced analytics, consider creating a dashboard that combines your Microsoft Ads data with information from other marketing channels to get a complete view of your advertising performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Ad Group Performance data from Microsoft Ads?
You can access Ad Group Performance data in Microsoft Ads by navigating to the Reports section in your Microsoft Advertising account. Select the “Ad Group Performance” report type, customize your metrics, and download as a CSV file.Alternatively, use Coefficient to import this data directly into Excel with just a few clicks, ensuring you always have the most up-to-date information without manual exports.
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How do I get a list of Ad Group Performance in Microsoft Ads?
To get a list of Ad Group Performance:
- Log into your Microsoft Advertising account
- Go to the Reports section
- Select “Ad Group Performance” from the report types
- Set your desired date range and metrics
- Generate and download the report
With Coefficient, you can import this data directly into Excel and set up automatic refreshes to maintain an always-current view of your ad performance.
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How to automate importing Microsoft Ads Ad Group Performance to Excel daily?
Automating Microsoft Ads data imports to Excel traditionally requires custom scripts or Power Query, which can be complex to set up and maintain.Coefficient simplifies this process with its scheduled refresh feature. After connecting your Microsoft Ads account and importing your Ad Group Performance data, simply:
- Click on any cell in your imported data
- Open the Coefficient sidebar and select “Refresh”
- Click “Schedule Refresh” and choose “Daily”
- Select your preferred time, and you’re done!
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How do I download Ad Group Performance data from Microsoft Ads?
To download Ad Group Performance data directly from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Performance” and then “Ad Group Performance”
- Set your desired parameters and click “Run”
- Download the report as CSV or Excel
For a more efficient approach, Coefficient can pull this data directly into Excel and keep it automatically updated without manual downloads.
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How to send email alerts about Ad Group Performance data from Microsoft Ads?
Setting up email alerts for Microsoft Ads performance typically requires creating custom monitoring systems or using third-party tools with specific triggers.With Coefficient, you can easily configure automated email alerts:
- Import your Ad Group Performance data into Excel
- Use Coefficient’s Automations feature to create alert conditions
- Set up email notifications based on performance thresholds
- Schedule your alerts to run on your preferred frequency
This ensures stakeholders are automatically notified when important metrics change.
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