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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot keeps your ad performance metrics and contact-level interaction data in separate silos, making it impossible to create unified reports that show both campaign performance and individual contact behaviors together.
Here’s how to merge these data sources in Google Sheets for comprehensive advertising attribution analysis.
Combine HubSpot ad data sources using Coefficient
Coefficient solves this by importing both data sources into Google Sheets where you can merge and analyze them together. Instead of wrestling with manual exports and static data, you get live connections to both your HubSpot ad performance metrics and contact interaction data.
How to make it work
Step 1. Import your ad performance metrics.
Use Coefficient to pull HubSpot campaign data including spend, impressions, clicks, and conversions into your first sheet tab. Set up scheduled refreshes to keep this data current without manual work.
Step 2. Import contact-level ad interactions.
Create a second tab and import contact interaction data including contact IDs, touchpoints, and engagement timestamps. This gives you the individual-level detail that HubSpot’s aggregate reports miss.
Step 3. Merge the datasets using contact identifiers.
Use VLOOKUP or INDEX-MATCH formulas to join your datasets on shared contact IDs or campaign identifiers. For example: =VLOOKUP(A2,ContactData!A:F,3,FALSE) to pull contact engagement data into your campaign performance analysis.
Step 4. Create dynamic dashboards with pivot tables.
Build pivot tables that automatically update as new data flows in. You can now analyze campaign ROI alongside individual contact journey data, calculate cost-per-contact for specific ad groups, and build multi-touch attribution models.
Step 5. Set up automated refresh schedules.
Configure hourly or daily imports so your merged analysis stays current. Your dashboards update automatically, giving you real-time insights for decision-making.
Start building unified ad reports today
This approach transforms two isolated HubSpot data sources into a comprehensive advertising attribution platform. You get the campaign-level insights and contact-level detail you need for smarter ad optimization. Get started with Coefficient to merge your HubSpot ad data today.
