How to Import Audience Insights Data from LinkedIn Ads into Excel

Understanding your audience is key to LinkedIn Ads success. With Coefficient, you can bring LinkedIn Ads Audience Insights directly into Excel for deeper analysis and better targeting decisions.

This guide shows you how to import LinkedIn Ads Audience Insights data into Excel quickly and efficiently.

How to Import LinkedIn Ads Audience Insights Data into Excel

Step 1: Install Coefficient and Connect Your LinkedIn Ads Account

First, you’ll need to install the Coefficient add-in and connect it to your LinkedIn Ads account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select LinkedIn Ads as Your Data Source

Now you’ll need to select LinkedIn Ads and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “LinkedIn Ads” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your LinkedIn Ads account
4. Once connected, you’ll see the available data objects from LinkedIn Ads

Step 3: Import LinkedIn Ads Audience Insights Data

After connecting your account, you can import your Audience Insights data:

1. Select “Audience Insights” from the list of available objects
2. Choose the specific audience metrics you want to import (demographics, job titles, industries, etc.)
3. Apply any filters needed (by campaign, date range, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the audience data into Excel

With your audience insights in Excel, you can create detailed demographic analyses, identify high-performing audience segments, and refine your targeting strategy for better campaign results.