How to Import HubSpot Carts Data into Google Sheets

Accessing your HubSpot Carts data in Google Sheets can transform how you track abandoned carts, analyze customer behavior, and optimize your eCommerce strategy. Instead of manual exports that quickly become outdated, you can create a live connection that keeps your data fresh.

Step-by-Step Guide to Importing HubSpot Carts Data

Step 1: Install Coefficient and Connect to HubSpot

First, you’ll need to install the Coefficient add-on and connect it to your HubSpot account:

1. Open Google Sheets
2. Click on Extensions > Add-ons > Get add-ons
3. Search for “Coefficient” and install it from the Google Workspace Marketplace
4. Once installed, click on Extensions > Coefficient > Launch
5. In the Coefficient sidebar, click “Import Data”
6. Select “HubSpot” from the list of available connectors
7. Log in with your HubSpot credentials and authorize the connection

Step 2: Import Carts Data from HubSpot

Now that you’re connected, you can import your Carts data:

1. In the Coefficient sidebar, select “Import from Objects”
2. Browse or search for “Carts” in the objects list
3. Select the specific fields you want to import (e.g., cart ID, customer information, products, abandoned date, etc.)
4. Apply any filters if you only want to see specific cart data
5. Choose where in your spreadsheet you want the data to appear
6. Click “Import” to bring your HubSpot Carts data into Google Sheets

Step 3: Set Up Auto-Refresh (Optional)

To keep your Carts data up-to-date automatically:

1. Click on the “⋮” menu next to your imported data
2. Select “Schedule Refresh”
3. Choose your preferred refresh frequency (hourly, daily, weekly)
4. Set specific times for the refresh to occur
5. Click “Save” to activate your auto-refresh schedule

With auto-refresh enabled, your HubSpot Carts data will always be current in your Google Sheet without manual updates.

Working with Your HubSpot Carts Data in Google Sheets

Once your data is imported, you can leverage Google Sheets’ functionality to analyze your cart information:

• Create pivot tables to analyze cart abandonment patterns
• Build charts to visualize cart value distribution
• Use formulas to calculate conversion rates from cart creation to purchase
• Set up conditional formatting to highlight high-value abandoned carts

The combination of live HubSpot data and Google Sheets’ analytical capabilities gives you powerful insights into customer shopping behavior.

Related Resources

• How to Connect HubSpot to Google Sheets
• Export HubSpot Contacts to Excel or Google Sheets
• HubSpot Writebacks: How to Upload Data to HubSpot
• HubSpot for Google Sheets

Conclusion

Importing your HubSpot Carts data into Google Sheets with Coefficient gives you the flexibility to analyze abandoned carts, track customer behavior, and optimize your eCommerce strategy—all with data that stays fresh through automated syncing.

By following the steps in this guide, you can create a powerful connection between your HubSpot eCommerce data and the analytical capabilities of Google Sheets, enabling better decision-making and more targeted customer recovery campaigns.

Start leveraging your cart data today by installing Coefficient and setting up your first import!