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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
CoefficientHubSpotprovides comprehensive two-way sync capabilities betweenand Google Sheets, addressing the major gap in most connectors that only support one-way data import.
Here’s how to set up bidirectional data workflows that push calculated results and enriched data back to HubSpot automatically.
Enable bidirectional HubSpot data workflows with scheduled exports
Two-way sync functionality includes scheduled exports that push data back to HubSpot on automated schedules, multiple export actions (UPDATE, INSERT, DELETE), association management, and contact list operations with conditional export capabilities.
How to make it work
Step 1. Import HubSpot data for analysis and manipulation.
Start by importing your HubSpot contacts, deals, or companies data. When data originates from Coefficient imports, field mapping for exports is automatic, simplifying the two-way process.
Step 2. Perform calculations and data enrichment in Google Sheets.
Use spreadsheet formulas to calculate deal probabilities, lead scores, or other metrics. Add external data sources or perform complex analysis that HubSpot can’t handle natively.
Step 3. Configure export settings with field mapping.
Set up your export with automatic field mapping for Coefficient-imported data, or manually map external data and calculated fields to the appropriate HubSpot properties.
Step 4. Choose export actions and schedule automation.
Select UPDATE for existing records, INSERT for new records, or DELETE for cleanup operations. Schedule automated exports (hourly to monthly) or run manually based on your workflow needs.
Step 5. Manage associations and contact lists.
Add or remove relationships between HubSpot objects, sync contacts to lists, or manage contact list memberships based on scoring formulas and analysis results.
Automate your complete data workflow
Set upThis bidirectional capability distinguishes Coefficient from basic import-only connectors, enabling true data workflow automation between HubSpot and Google Sheets.your two-way sync with Coefficient today.
