How to Export Data from YouTube

Published: January 13, 2024 - 4 min read

Julian Alvarado

YouTube, a hub of diverse content and a key platform for creators and marketers, offers an array of analytics. However, its native analytics can be limiting for those who seek deeper insights or customized reporting.

This is where the flexibility of spreadsheets like Google Sheets and Excel comes in.

Spreadsheets allow for more sophisticated data manipulation, custom visualizations, and the ability to merge YouTube data with other sources, offering a comprehensive view of your digital footprint.

This blog will walk you through how to export data from YouTube to Google Sheets.

Exporting Data from YouTube to Google Sheets: 2 Methods

1. Coefficient

Coefficient is the fastest and simplest way to export data from YouTube.

Coefficient is a spreadsheet add-on that seamlessly inetrates live business data into Google Sheets and Excel.

No developers. No SQL. Just the data you need to run your business at your fingertips.

Here’s how to export YouTube data with Coefficient.

Step 1. Setting Up Coefficient

Open a new Google Sheets document and click ‘Extensions’ in the menu.

Select Add-ons -> Get add-ons.

get the coefficient add on

Search for “Coefficient” in the Google Workspace Marketplace and install it.

search coefficient in the google workspace marketplace

After installation, launch Coefficient from the Extensions menu.

You’ll need to authorize Coefficient to access your Google Account for it to work properly.

grant access to your account

Step 2. Exporting YouTube Analytics Data to Google Sheets

Once Coefficient is installed, it will appear in the sidebar of your spreadsheet.

Click ‘Import from…’ in the Coefficient menu.

Selecting Import from in Coefficient menu

Select ‘YouTube Analytics’ as your data source.

Choosing YouTube Analytics as data source in Coefficient

Follow the prompts to authorize Coefficient’s connection to your Google account and allow access to your YouTube Analytics.

 Authorizing Coefficient to access Google Account

Now you can you can export your YouTube Analytics data to Google Sheets.

Click ‘Start from Scratch’ from the Coefficient menu.

Starting from Scratch in Coefficient for custom import

In the Import Preview window, select the YouTube report you want to import and click â€˜Next.’

Previewing YouTube report in Coefficient before import

Select desired fields for Dimensions and Metrics.

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Selecting desired fields for Dimensions and Metrics.

Customize your import by setting the date range, applying filters, and setting row limits. Use “Refresh Preview” to see sample data.

customizing import by setting the date range, applying filters, and setting row limits.

Click ‘Import’ to bring your YouTube Analytics data into Google Sheets.

viewing coefficient YouTube Analytics export in Google Sheets

Important notes:

  • Permission Requirements: Only the channel owner can access YouTube Analytics via Coefficient. Manager/Editor permissions are not enough.
  • Report Limitations: Some reports, like Demographics and Devices, have limited dimensions and metrics due to YouTube API constraints.

2. Manually exporting a CSV

Step 1: Access YouTube Analytics

Log in to your YouTube account and navigate to the Analytics section in YouTube Studio.

Navigating to Analytics section in YouTube Studio

Step 2: Choose the Data to Export

Click ‘Advanced Mode’ in the top right corner.

Switching to Advanced Mode in YouTube Analytics

Select the desired data types, such as watch time, audience demographics, or traffic sources.

Selecting data types in YouTube Analytics Advanced Mode

Step 3: Exporting the Data

Click on the ‘Export’ option in YouTube Analytics and choose CSV format.

Exporting data from YouTube Analytics as CSV

Step 4: Import to Google Sheets

Open Google Sheets, go to File > Import > Upload and select the CSV file downloaded from YouTube.

 Importing CSV file into Google Sheets

Step 5: Data Manipulation and Analysis

Analyze your data in Google Sheets using tools like pivot tables, charts, and custom formulas.

Understanding YouTube Exports

When you export data from YouTube, it typically includes a variety of metrics crucial for content analysis. These metrics can include:

  • Views: The number of times a video has been watched.
  • Likes and Dislikes: Viewer reactions to your content.
  • Comments: Viewer engagement and feedback.
  • Watch Time: Total amount of time viewers have spent watching your videos.
  • Demographics: Information about the age, gender, and location of your audience.
  • Traffic Sources: How viewers are finding your videos, such as through search, direct links, or other YouTube content.

Troubleshooting Common Issues

  • Data Not Importing Correctly: Ensure the CSV file is not corrupted and check for any interruptions during the download process.
  • Mismatched or Misaligned Data: Verify the format consistency in your CSV file and adjust column alignments in Google Sheets as needed.
  • Incomplete Data Sets: Make sure to export the full range of data needed; sometimes, multiple exports are necessary for comprehensive analysis.

Export Data from YouTube? Do it in a Few Clicks with Coefficient

Exporting YouTube data into Google Sheets opens a world of possibilities for content creators and marketers. It’s a game-changer for those who want to leverage the full potential of their YouTube analytics.

With tools like Coefficient, the process becomes more efficient, leaving you more time to focus on creating content that resonates with your audience.

Install Coefficient for free today and elevate your data analysis to the next level.

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Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 300,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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